Marketing & Sales

The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise. "Sewell's fundamentals are to an entrepr...

Tim Harford. Includes Bibliographical References (p. 253-262) And Index.Categories: Business & Money Marketing & SalesConsumer Behavior

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid to help make th...

David Mullen, Jr., whose financial advisor program at Merrill Lynch had a success rate twice the industry average, shows advisors how to effectively offer ...

"If you’re like most sales leaders, your incentive program is a constant challenge, as you try to jumpstart sales, energize a geographically dispersed an...

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

An Introduction To The Affluent Market: The Hard Facts -- Courage: The Basic Characteristic Of The Extraordinary Sales Professional -- Knowledge: The Basic ...

A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual ...

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategi...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statis...

SET YOUR GOALS HIGH...THEN EXCEED THEM! Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Sc...

By Ludwig Von Mises. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Political ScienceHis...

Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tr...

A 688-page volume jam-packed with practical information, advice, tips, and quirky wisdom, both basic enough for the novice and complete enough to help thos...

When It Comes To The Way Business Is Carried Out Online, The Earth Beneath Our Feet Is Shifting Right Now--and Shifting Quickly. The One-size-fits-all Appro...

Marketing And The Corporate Purpose -- The Globalization Of Markets -- The Industrialization Of Service -- Differentiation Of Anything -- Marketing Intangib...

Learn How To Generate More Traffic, Leads, And Sales Into Your Online Business By Applying The Founding Principles Of Direct Marketing, From The $100m Entre...

Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketi...

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master in...

The Nature Of The Communicator's Job Has Shifted Dramatically In The Past Decade. While Communicators Still Prepare Speeches, Press Releases, And Articles F...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages ...

In A Book That Challenges Everything You Thought You Knew About The Requirements For Strategic Success, Kim And Mauborgne Argue That Cutthroat Competition R...

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lou...

Demonstrates The Need For Companies To Develop Innovative Products, Services, And Techniques That Consumers Will Seek Out, And Provides Examples Of Successf...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of sal...

This new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in o...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

Forget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent Hist...

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered power...

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know...

The Definitive Story Of The International Modeling Business ... Investigative Journalist Michael Gross Has Interviewed Modeling's Pioneers, Survivors, And H...

Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Com...

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for i...

Fandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiri...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

AMAZON BESTSELLER IN LEADERSHIP TRAINING Are your sales results always awesome? Or do some months leave you wondering if you'll be able to pay your mortgag...

Argues That Today's High-quality Marketplace Has Created An Era Of Impossible Competition And Makes Recommendations For How Companies Can Retain Market Shar...

What's the best way for you to find out what a prospective customer needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, b...

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings tog...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and ...

Which Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms?...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

This Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Exe...

“An incredible, compelling read. It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any inves...