Marketing & Sales

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competit...

Think. Do. Say. Is Your Guide To Making Good Things Happen For You And Your Organization, Filled With Down-to-earth Insight And Indispensable Humor. Ron Tit...

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challe...

Potential And Current Customers Want To Be Listened To, Validated, And Have A Platform To Be Heard--especially Online. This Book Shows Marketers How To Crea...

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch,...

Undaunted Is One Woman's Journey Past Doubts And Doubters To Become The Award-winning Ceo Of Hint® Water. After Interviewing Dozens Of Business Leaders For...

Treating Such Contemporary Design And Development Issues As Identifying Customer Needs, Design For Manufacturing, Prototyping, And Industrial Design, Produc...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world...

jon Spoelstra, One Of The Country's Best Sports Marketers, Contends There Is Less Risk And More Payoffs In Creating Outrageous Marketing. library Journal ...

A leading authority on sales and customer service reveals how to close the deal on your terms. This powerful book shows you new perspectives on closing tha...

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings tog...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to...

Shares the secrets of marketing success through a back-to-basics approach covering every phase of the sales process, from acquiring leads to closing sales s...

Marketing And The Corporate Purpose -- The Globalization Of Markets -- The Industrialization Of Service -- Differentiation Of Anything -- Marketing Intangib...

You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Wh...

Great leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-...

The Definitive Story Of The International Modeling Business ... Investigative Journalist Michael Gross Has Interviewed Modeling's Pioneers, Survivors, And H...

#131 The Case Of The Two-cent Candy years Ago, I Wrote About A Retail Store In The Palo Alto Environs-a Good One, Which Had A Box Of Two-cent Candies At T...

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticat...

Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. * Provides an overview...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers diffe...

Introduction And Early Phases Of Marketing Research -- Research Design Formula -- Data Collection, Preparation Analysis And Reporting. Naresh K. Malhotra, G...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicat...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

Book by Rowsome, Frank, Jr.Categories: Humor & Entertainment HumorBusiness & Professional

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a busin...

“An incredible, compelling read. It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any inves...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods...

SUVs have taken over America's roads. Ad campaigns promote them as safer and "greener" than ordinary cars and easy to handle in bad weather. But very little...

This Book Is About Marketing And Marketing Strategy Planning. At Its Essence, Marketing Strategy Planning Is About Figuring Out How To Do A Superior Job Of ...

The fourth edition of The Mechanical Design Process combines a practical overview of the design process with case material and real-life engineering insigh...

Part I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clar...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolut...

Boom Bust And Echo Was The National Phenomenon That Demonstrated The Power Of Demographics To Help Us Understand The Past And Forecast The Future. Now Boom ...

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best adv...

Whether Presenting A Product Or Principle, Service Or Idea, We All Engage In Sales. Zig Ziglar Presents Winning Techniques For Getting A Positive Response A...

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are mor...

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how t...

"If you’re like most sales leaders, your incentive program is a constant challenge, as you try to jumpstart sales, energize a geographically dispersed an...

What's the best way for you to find out what a prospective customer needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, b...

For courses in Marketing Research at two- and four-year colleges and universities and universities emphasizing a nontechnical and non-statistical orientati...

In the twenty-first-century marketplace, the companies that will flourish are those that overcome these obstacles by building great brands - brands that are...

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professio...

Twenty-six Essays In This Volume Showcase The Brilliant Originality And Range Of Economic Thought That Earned Hoover Institution Senior Fellow Gary S. Becke...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...