Marketing & Sales

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management ...

This new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in o...

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A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasin...

For The First Time, An Insider Reveals The Formula Behind Toyota's Unceasing Quest To Innovate And Do More With Less, A Philosophy That Has Made It One Of T...

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right n...

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In...

Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketin...

The hotly debated report from the frontlines of mounting backlash against multinational corporations.Categories: Politics & Social Sciences Social Scien...

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students,...

By Ludwig Von Mises. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Political ScienceHis...

BUSINESS SUCCESS STARTS WITH LEAD GENERATION\The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your a...

The Dream Of Content Marketing Is That It's Going To Be A Magical Funnel That Drips Money Into Your Bank Account. Its Lure Is That It Will Create An Inbound...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backb...

Over 25 Years Ago, Napoleon Hill, Then A Young Special Investigator For A Nationally Known Business Magazine, Was Sent To Interview Andrew Carnegie. During ...

Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have ...

Module One: Building Capabilities For Experimentation, Learning And Prototyping -- Module Two: Development Process Design And Improvement -- Module Three: M...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

David Mullen, Jr., whose financial advisor program at Merrill Lynch had a success rate twice the industry average, shows advisors how to effectively offer ...

Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has ...

An Introduction To The Affluent Market: The Hard Facts -- Courage: The Basic Characteristic Of The Extraordinary Sales Professional -- Knowledge: The Basic ...

When the fuzz from his sweater was pulled off by a brick wall he was leaning against, Maurice Kanbar had a brainstorm. Soon he had patented, produced and su...

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the worldâ...

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages ...

A Broad General Introduction To All Essential Aspects Of Logistics And Supply Chain Management, Set Within The Wider Business Context. The Book Uses Well-de...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large sh...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person bet...

Introduction: Houston (and New York, Chicago, Boston)...we Have A Problem Xii -- Part 1 Thinking 1 -- Part 2 Doing -- The End Of The Beginning 209. Bill Sch...

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bibl...

From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world Curriculum, designed to augment—if not replace—the more tradition...

Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing: the renowned Kellogg School of M...

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in the...

Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or inte...

In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and ho...

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. R...

your Marketing Sucks . . . what In The World Does Mark Stevens Mean?for Starters, Let's Take Spending Camouflaged As Marketing. Everyone Sees All Those Exp...

"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and informatio...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navi...

Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.Our prospe...

commercial Breaks, Radio Spots, Product Placements, Billboards, Pop-up Ads—we Sometimes Take For Granted How Much Advertising Surrounds Us In Our Daily Li...

what Does It Take To Become A High-performing Salesperson? This Book Reveals The Eight Best Practices You Need To Master In Order To Become A Top Produce...

This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of th...

Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to ret...

What Is A Market? To Most People It Is A Shopping Center Or An Abstract Space In Which Stock Prices Vary Minutely. In Reality, A Market Is Something Much Mo...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk. It explores how design is the new communication t...

In line with students' current career goals,Personal Sellingfocuses exclusively on professional business-to-business selling rather than retail selling. Ear...