Marketing & Sales

What causes potential clients to say “yes” or “no” to our proposals? Well, if we could read our potential clients’ minds, we would see the five q...

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations strug...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For busine...

Tout Le Monde Peut Mettre 15 Minutes Par Jour De Coté Pour ériger Sa Sécurité Financière. Bien Entendu, On Aimerait Avoir Plus De Temps, Mais En Nous P...

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques t...

The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in t...

new From The Bestselling Hbr’s 10 Must Reads Series.the Best Leaders Know How To Communicate Clearly And Persuasively. How Do You Stack Up?if You Read No...

Reviews: "This is the best little "how-to" book for starting and running a small business I've come across. Don't even think about going into business wi...

The sixth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and ...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

Review\Finka's book absolutely transformed the way I approach selling and marketing. Her ideas and techniques - and most of all retransmission of confidence...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shape...

Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Com...

Conformity Explores The Phenomena Of Social Influences And Their Consequences From A Legal Perspective. Introduction: The Power Of Social Influences -- How ...

Mark Yarnell y René Reid Yarnell tienen en conjunto más de veinte años de experiencia aplicada al network marketing. Los Yarnell han desarrollado una org...