Marketing & Sales

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer...

AMAZON BESTSELLER IN LEADERSHIP TRAINING Are your sales results always awesome? Or do some months leave you wondering if you'll be able to pay your mortgag...

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lou...

A 688-page volume jam-packed with practical information, advice, tips, and quirky wisdom, both basic enough for the novice and complete enough to help thos...

Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Con...

Fandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiri...

Examines marketing strategies for high-tech products and why they differ from those in other industries.Categories: Business & Money Management & Le...

Change Is The One Constant In Business, And We Must Adapt Or Face Obsolescence. Yet Certain Challenges Never Go Away. That's What Makes This Book A Must Rea...

Praise for When the Headline Is You "Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Head...

"Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he's discovered from over 1,000 uniqu...

Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tr...

In This Signal Work Of History, Bancroft Prize Winner And Pulitzer Prize Finalist Lizabeth Cohen Shows How The Pursuit Of Prosperity After World War Ii Fuel...

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for custom...

The Definitive Story Of The International Modeling Business--and Its Evil Twin, Legalized Flesh Peddling--model Is A Tale Of Beautiful Women Empowered And S...

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks su...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a r...

The Author Of The International Bestseller Emotional Intelligence Returns With A Groundbreaking Look At Today's Scarcest Resource And The Secret To High Per...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successf...

The $12 Million Stuffed Shark delves into the economics and psychology of the contemporary art world – artists, dealers, auction houses, and wealthy coll...

It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of ...

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategi...

With The Incredible Popularity Of Michael Moore's Books And Movies, And The Continuing Success Of Anti-consumer Critiques Like Adbusters And Naomi Klien's N...

Argues That Today's High-quality Marketplace Has Created An Era Of Impossible Competition And Makes Recommendations For How Companies Can Retain Market Shar...

Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all ...

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master in...

With the popularity of Michael Moore, Adbusters magazineand Naomi Klein’s No Logo, it’s hard to ignore the growing tide ofresistance to our corporatecontro...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears A powerful sequel to Benja...

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everyth...

VictoriaÆs Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and hu...

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-te...

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tough...

In A Book That Challenges Everything You Thought You Knew About The Requirements For Strategic Success, Kim And Mauborgne Argue That Cutthroat Competition R...

Discover the lost secrets of accomplishment and achievement! Do you want to do more, accomplish more? Of course you do, everyone does. So, what’s stoppin...

This Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Exe...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation ...

With The Experience Economy, Pine & Gilmore explore how successful companies — using goods as props and services as the stage — create experiences t...

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinke...

THE 'BIBLE OF SPONSORSHIP'--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge...

An Entrepreneur Known For The #askgaryvee Show On Youtube Showcases The Most Useful And Interesting Questions He Has Received. Distilling And Expanding On T...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the r...

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude...

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertisin...

Card sorting helps us understand how people think about content and Categories: Business & Money Marketing & Sales MarketingProduct Management Resea...

Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketi...

David E. Nye. Includes Bibliographical References (p. [265]-323) And Index.Categories: Business & Money Marketing & SalesConsumer Behavior

NAMED THE TOP SALES AND LEADERSHIP BOOK OF 2018 BY AMAZON!"People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, cu...

An Evaluation Of The Sources Of Illogical Decisions Explores The Reasons Why Irrational Thought Often Overcomes Level-headed Practices, Offering Insight Int...