Marketing & Sales

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new exampl...

Assumptive selling is about knowing everyone is a buyer… and knowing that the first time you believe someone is not, you’ll be right. Take charge of you...

Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making eff...

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations strug...

Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill. Our p...

Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if ...

Traditional Economics Assumes Rational Actors. Early In His Research, Thaler Realized These Spock-like Automatons Were Nothing Like Real People. Whether Buy...

Iconic Brands Have Social Lives And Cultural Significance That Go Well Beyond Product Benefits And Features. This Book Distills The Strategies Used To Creat...

Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Huma...

Brokering is as easy as you want it to be. However, our tendency is to overcomplicate. It’s time to regain clarity and focus on your business, and your li...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership mo...

BUSINESS SUCCESS STARTS WITH LEAD GENERATION\The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your a...

The sixth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and ...

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the ...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Zeithaml's Services Marketing Introduces Readers To The Vital Role That Services Play In The Economy And Its Future. Services Dominate The Advanced Economie...

Grewal Marketing, Fourth Canadian Edition, Focuses On The Core Concepts And Tools That Marketers Use To Create Value For Customers. Current And Engaging Can...

Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill. Our p...

Want to motivate your network marketing team into action? We don't have to be a screaming drill instructor to get the job done. Through contests, recogniti...

Where do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects? When we are untrained, giving presentations can be di...

While advertising is this texts' primary focus, Belch et al recognizes the evolution of the advertising industry and the fact that most organizations now in...

Updated for 2020, Trivium Test Prep's unofficial, NEW Six Sigma Green Belt Study Guide 2020-2021: Six Sigma Green Belt Exam Prep Handbook with Practice Te...

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't goo...