When the Headline Is You: An Insider's Guide to Handling the Media: 10

Book details

Details for When the Headline Is You: An Insider's Guide to Handling the Media: 10
AuthorAnsell, Jeff
PublisherJossey-Bass
Bindinghardcover
PublishedOctober 19, 2010
Edition1
LanguageEnglish
Pages256
ISBN-100470543949
ISBN-139780470543948
Weight1.3 lb
Dimensions
H × W × L
0.87 in × 6.22 in × 9.25 in

When the Headline Is You: An Insider's Guide to Handling the Media: 10

$6.47 $25.21
Availability:
In stock
SKU:
0470543949-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Praise for When the Headline Is You "Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Headline Is You offers invaluable advice on managing relationships with these outlets." —Richard Edelman, president and CEO, Edelman Public Relations "Jeff Ansell's advice is extremely relevant in today's climate where a well-managed crisis can make the difference between survival and ruin." —Nicolle Wallace, former communications director, the White House "When the Headline Is You is...

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Praise for When the Headline Is You


"Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Headline Is You offers invaluable advice on managing relationships with these outlets."
—Richard Edelman, president and CEO, Edelman Public Relations


"Jeff Ansell's advice is extremely relevant in today's climate where a well-managed crisis can make the difference between survival and ruin."
—Nicolle Wallace, former communications director, the White House


"When the Headline Is You is the world's most sophisticated yet sensible guide to making the most of journalist interactions."
—Bob Pickard, CEO, Asia-Pacific Division, Burson-Marsteller


"Jeff Ansell's candor in how to deal with the environment around us is refreshing.When the Headline Is You is a must-read for everyone involved in the communi-cations business."
—Robert Dilenschneider, founder and principal, the Dilenschneider Group


"When the Headline Is You will be an important contribution to management, governance, and public discourse. It's both practical and principled, a rare combination. And it brings new insight to real problems."
—Michael Wheeler, professor of Management Practice, Harvard Business School


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