Marketing & Sales

Change Is The One Constant In Business, And We Must Adapt Or Face Obsolescence. Yet Certain Challenges Never Go Away. That's What Makes This Book A Must Rea...

Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or inte...

This Book Is About Marketing And Marketing Strategy Planning. At Its Essence, Marketing Strategy Planning Is About Figuring Out How To Do A Superior Job Of ...

Module One: Building Capabilities For Experimentation, Learning And Prototyping -- Module Two: Development Process Design And Improvement -- Module Three: M...

Terry O'reilly And Mike Tennant, The Ad Men Behind 'the Age Of Persuasion', The Popular Radio Show Broadcast On The Canadian Broadcasting Corporation And Si...

Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing: the renowned Kellogg School of M...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

Part 1. Understanding Marketing Management -- 1. Defining Marketing For The New Realities -- 2. Developing Marketing Strategies And Plans -- Part 2. Capturi...

Eating The Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised And Expanded The Second Edition Of The International ...

The $12 Million Stuffed Shark delves into the economics and psychology of the contemporary art world – artists, dealers, auction houses, and wealthy coll...

Discover the techniques behind beautiful design-by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who...

Treating Such Contemporary Design And Development Issues As Identifying Customer Needs, Design For Manufacturing, Prototyping, And Industrial Design, Produc...

It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of ...

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods...

Part I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clar...

Talk Triggers Is The Definitive, Practical Guide On How To Use Bold Operational Differentiators To Create Customer Conversations, Written By Best-selling Au...

Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Con...

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from n...

The Group Of 33 ; Edited By Seth Godin.Categories: Business & Money SkillsDecision Making

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't goo...

Generate Better, Faster Results— Using Less Capital and Fewer Resources! “[The High-Velocity Edge] contains ideas that form the basis for structured co...

In This Signal Work Of History, Bancroft Prize Winner And Pulitzer Prize Finalist Lizabeth Cohen Shows How The Pursuit Of Prosperity After World War Ii Fuel...

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best adv...

Simple, Effective, Immediately UsefulThe first comprehensive strategic system for overcoming the causes and eliminating the effects of procrastination. Te...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person bet...

Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me! That’s the lesson twenty-eight year old copier salesman Eric James Bratton is about t...

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. R...

From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world Curriculum, designed to augment—if not replace—the more tradition...

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market you...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation ...

what Does It Take To Become A High-performing Salesperson? This Book Reveals The Eight Best Practices You Need To Master In Order To Become A Top Produce...

THE 'BIBLE OF SPONSORSHIP'--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge...

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolut...

Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our bus...

Beginnings -- The Three Graces Of Direct Marketing -- Direct Marketing Can Do More Than You Think -- How To Get Started -- Commonsense Direct Marketing -- P...

A guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented...

#131 The Case Of The Two-cent Candy years Ago, I Wrote About A Retail Store In The Palo Alto Environs-a Good One, Which Had A Box Of Two-cent Candies At T...

The Dream Of Content Marketing Is That It's Going To Be A Magical Funnel That Drips Money Into Your Bank Account. Its Lure Is That It Will Create An Inbound...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to...

Discover the lost secrets of accomplishment and achievement! Do you want to do more, accomplish more? Of course you do, everyone does. So, what’s stoppin...

In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and ho...

Think. Do. Say. Is Your Guide To Making Good Things Happen For You And Your Organization, Filled With Down-to-earth Insight And Indispensable Humor. Ron Tit...

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with att...

The Wall Street Journal Technology Columnist Reveals The Fascinating Story Behind The Misleadingly Simple Phrase Shoppers Take For Granted--arriving Today--...

Great leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-...

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students,...

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-te...