Marketing & Sales

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolut...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising ...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competit...

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challe...

Influence, the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

The Science, Mechanics, Demographics, And Dynamics Of Shopping. I. Instead Of Samoa, Stores: The Science Of Shopping : A Science Is Born ; What Retailers Do...

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campa...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.Mark Penn ...

Service Design Is A Rapidly Growing Area Of Interest In Design And Business Management. There Are A Lot Of Books On How To Get Started, But This Is The Firs...

A BOOK SALESPEOPLE HAVE BEEN BEGGING FOR... Whether you want to make more money by closing more sales, having as many prospects as you can possibly hand...

This is a how-to book for anyone who wants to become a truly excellent listener. What makes this book special is that it gives you a clear and simple how-to...

commercial Breaks, Radio Spots, Product Placements, Billboards, Pop-up Ads—we Sometimes Take For Granted How Much Advertising Surrounds Us In Our Daily Li...

Email Marketing's Power Is Matched Only By How Incredibly Misunderstood It Is. Email Marketing Rules Demystifies This Vital Channel, Taking You Step By Step...

Over 25 Years Ago, Napoleon Hill, Then A Young Special Investigator For A Nationally Known Business Magazine, Was Sent To Interview Andrew Carnegie. During ...

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tough...

Praise for COACHING SALESPEOPLE INTO SALES CHAMPIONS "I see tremendous value for anyone who reads this book. If you embrace Keith's philosophy around coac...

In His 2009 Book Crush It, Gary Vaynerchuk Insisted That A Vibrant Personal Brand Was Crucial To Entrepreneurial Success. Now Gary Explains Why That's Even ...

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinke...

"Our results using How to Get Your Competition Fired have been incredible. Our new business per month literally has doubled." —Bill Jeatran, RJF Agencies...

What Makes a Winner? THINK and GROW RICH is the Granddaddy of All Motivational Books and the first book to address the question What Makes a Winner? Thro...

Turning Selling into Buying strips away the fear, uncertainty and doubt that has surrounded sales and selling for too long. This well-proven, practical appr...

For The First Time, An Insider Reveals The Formula Behind Toyota's Unceasing Quest To Innovate And Do More With Less, A Philosophy That Has Made It One Of T...

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch,...

steve Schiffman Is A Great Source Of Practical, Real-life, Results-oriented Insights. You Can Read His Books Again And Again.-patricia C. Simpson, Vice Pre...

NAMED THE TOP SALES AND LEADERSHIP BOOK OF 2018 BY AMAZON!"People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, cu...

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we re so lou...

this Text Was The First To Integrate The Partnerships/relationship Theme In The Selling Course. This Theme Was Expanded And Elaborated Upon In The Third Edi...

Sell On Amazon And Make Them Do The Heavy Lifting Selling On Amazon Has Become One Of The Most Popular Ways To Earn Income Online. In Fact, There Are Over 2...

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference. The Art of Complaining evens the pla...

Updated With A New Introduction, Author Q&a, And A Foreword By Arianna Huffington.Categories: Self-HelpSuccess

The sixth Canadian edition of the leading Principles of Marketing textbook has at its core those elements that make it a classic: authoritative authors, mod...

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking t...

Proposes Applying The Author's Business Strategies For Transforming Companies To Nonprofit And Public Organizations To Help Them Increase Efficiency And Mos...

After Reading This Book The Readers Will Know:1-how To Define A Lead From This Point Forward. Now You Know What You're After: Engaged Leads, Not Just Leads....

What would happen if you took a 2-week no-strings-attached vacation away from your business right now? Would it pretty much stop without you? Struggle, and ...

Trying to win the internet is a gloriously inefficient way to build a business.Forget becoming an influencer. Just because you can sell to the world, it doe...

No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal ...

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated clas...

Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is id...

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everyth...