Marketing & Sales

Conversations are the key to business success — in fact, they are the operating system of companies big and small. Not just any conversations, but powerful...

Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tr...

Explains How Businesses Can Better Connect With Their Customers Through The Use Of A Simplified Brand Message, One That Fosters Ease Of Understanding On Web...

Twenty Years Ago, This Seminal Book On Experience Innovation By Joseph Pine And James Gilmore Explored How Savvy Companies Excel By Offering Compelling Expe...

"I wish I could have had this book when I was starting out in the business. An invaluable reference work." —Alan Poul, producer, WestworldThe legal resou...

Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and o...

Moving Beyond Traditional Features-and-benefits Marketing, Schmitt Presents A Revolutionary Approach To Marketing For The Branding And Information Age. Schm...

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we re so lou...

A 688-page volume jam-packed with practical information, advice, tips, and quirky wisdom, both basic enough for the novice and complete enough to help thos...

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry. Companies like ...

When It Comes To The Way Business Is Carried Out Online, The Earth Beneath Our Feet Is Shifting Right Now--and Shifting Quickly. The One-size-fits-all Appro...

Marketing And The Corporate Purpose -- The Globalization Of Markets -- The Industrialization Of Service -- Differentiation Of Anything -- Marketing Intangib...

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product wit...

Learn How To Generate More Traffic, Leads, And Sales Into Your Online Business By Applying The Founding Principles Of Direct Marketing, From The $100m Entre...

Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketi...

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master in...

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For busine...

Fantastic Book!Categories: Reference EtiquetteEtiquette Guides & Advice

While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 10...

The Nature Of The Communicator's Job Has Shifted Dramatically In The Past Decade. While Communicators Still Prepare Speeches, Press Releases, And Articles F...

Secret To Sales Success Starts With Higher Emotional Intelligence (e.q.). Improve Your E.q. And Watch Your Sales Soar! Emotional Intelligence (e.q.) Is The ...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

Originally Published During The Depths Of The Great Depression—and Equally Valuable During Booming Economies Or Hard Times—dale Carnegie's Rock-solid, T...

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages ...

In A Book That Challenges Everything You Thought You Knew About The Requirements For Strategic Success, Kim And Mauborgne Argue That Cutthroat Competition R...

Get our prospects to make a “yes” decision immediately ... even before our presentation begins! Pre-closing is natural. We make a final decision to go...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but f...

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lou...

Demonstrates The Need For Companies To Develop Innovative Products, Services, And Techniques That Consumers Will Seek Out, And Provides Examples Of Successf...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of sal...

This new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in o...

Get what you want at work the first time and every time Being a business professional is all about managing, motivating, and leading, or, in other words, g...

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a fi...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research...

The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful. In the...

Explains How Businesses Can Better Connect With Their Customers Through The Use Of A Simplified Brand Message, One That Fosters Ease Of Understanding On Web...

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sale...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

This Practical, Comprehensive Work is Widely Regarded as the Standard Course Text and practitioner reference on public relations research. Don W. Stacks ex...

NATIONAL BESTSELLERWhat if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's ha...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. ...

Forget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent Hist...

A great way to jump-start your career in pharmaceutical and biotechnology sales!"Be brief, be bright, be gone" is the philosophy that launched David Currier...

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered power...

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love. If your heart is telling you that it's time to...

Frustrated by an epidemic of misbehavior, corporate management teams are going back to the idea that personal character and individual responsibility are t...

The Definitive Story Of The International Modeling Business ... Investigative Journalist Michael Gross Has Interviewed Modeling's Pioneers, Survivors, And H...

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated clas...