Marketing & Sales

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promo...

Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we a...

Michael Newman. Accompanying Disc Is In Vcd Format, Which Requires A Dvd Player Or Dvd Drive And Windows Media Player. To Access Via A Dvd Drive, Open The M...

Michael Dell With Catherine Fredman. Includes Index.Categories: Computers & Technology Business TechnologyComputer & Technology Industry

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.Categories: Business & Money Management & LeadershipMan...

Creativity is in everyone’s DNA, not a select few. We all start our lives as creative beings but for many that spark becomes lost over time. How do we ju...

MKTG 4CE provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this text over the last 10 years ha...

This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what the...

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know...

No matter what career the student pursues, selling skills will always be an asset and will enhance communications skills. This inexpensive text is one the s...

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to...

A guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented...

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to f...

Intended as a daily reference, this handbook provides advertising managers with step-by-step guidelines for advertising management success. Included are pla...

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace ...

This Text Provides An Integration Of Both The Professional And Practical Elements Of Marketing Research, By Providing An Understanding Of The Management Iss...

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may...

Like no other textbook in the market today, Modern Marketing Research takes a realistic approach to covering ’real world’ current examples of marketing ...

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the out...

The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation ...

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can...

Buyer-seller partnerships are established and maintained only when the salesperson creates customer value. Customers want to partner with salespeople who ca...

Product DescriptionEmphasis on Strategic Management/Planning Approach. Case comprehensive. Long history of success in the U.S. and in Canada. McCarthy was t...

An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practi...

About the AuthorWilliam M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State Un...