Marketing & Sales

the International Bestseller That Revolutionized High-end Selling! written By Neil Rackham, Former President And Founder Of Huthwaite Corporation, spin Sel...

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't goo...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor...

Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me! That’s the lesson twenty-eight year old copier salesman Eric James Bratton is about t...

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social EngineeringCategories: Medical Books PsychologySocial Psychology & Int...

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market you...

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we re so lou...

"Kick bad mental habits and toughen yourself up."—Inc. Master your mental strength—revolutionary new strategies that work for everyone from homemakers to s...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual ...

Which Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms?...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and ...

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile o...

'Efficient, professional...the finest high-level training programme I have ever seen...a mini-MBA in how to sell national accounts.' Henry J Cockerill, form...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple...

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and...

It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of ...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolut...

Simple, Effective, Immediately UsefulThe first comprehensive strategic system for overcoming the causes and eliminating the effects of procrastination. Te...

The Definitive Playbook By The Pioneers Of Growth Hacking, One Of The Hottest Business Methodologies In Silicon Valley And Beyond. It Seems Hard To Believe...

SET YOUR GOALS HIGH...THEN EXCEED THEM! Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Sc...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition....

Life of Pi is at once the story of a young castaway who faces immeasurable hardships on the high seas, and a meditation on religion, faith, art and life th...

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to T...

Find the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like every company is on a ...

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with att...

Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our bus...

#1 New York Times Bestseller?Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questio...

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales,...

Praise for COACHING SALESPEOPLE INTO SALES CHAMPIONS "I see tremendous value for anyone who reads this book. If you embrace Keith's philosophy around coac...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

Mathematical superstar and inventor of fractal geometry, Benoit Mandelbrot, has spent the past forty years studying the underlying mathematics of space and ...

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable...

Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sel...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of sal...

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from n...

Explores The Subtle, Secret Influences That Affect The Decisions We Make--from What We Buy, To The Careers We Choose, To What We Eat.Categories: Medical Boo...

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered power...

Beginnings -- The Three Graces Of Direct Marketing -- Direct Marketing Can Do More Than You Think -- How To Get Started -- Commonsense Direct Marketing -- P...

Forget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent Hist...

You Have A Terrific Idea. You Know It Is So Powerful That It Could Change A Life, A Market, Or Even The World. There's Just One Problem: Others Can't, Or Do...

A Moment Of Truth -- The Vingresor And Linjeflyg Turnarounds -- The Sas Turnaround -- Profession: Leader -- Setting The Strategy -- Flattening The Pyramid -...

Talk Triggers Is The Definitive, Practical Guide On How To Use Bold Operational Differentiators To Create Customer Conversations, Written By Best-selling Au...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...