Marketing & Sales

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essent...

An Introduction To The Affluent Market: The Hard Facts -- Courage: The Basic Characteristic Of The Extraordinary Sales Professional -- Knowledge: The Basic ...

Why Now? : The Rise Of Licensing -- The Evolution Of Brand Licensing -- The Benefits : The Advantages Of Harnessing Brand Equity Through Licensing -- A Stra...

A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual ...

Plan, Implement And Optimize A Tailored, End-to-end Digital Marketing Strategy That Aligns To Wider Business Objectives With This Bestseller, Including Upda...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consu...

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statis...

SET YOUR GOALS HIGH...THEN EXCEED THEM! Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Sc...

Updated for 2020, Trivium Test Prep's unofficial, NEW Six Sigma Green Belt Study Guide 2020-2021: Six Sigma Green Belt Exam Prep Handbook with Practice Te...

The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. L...

By Ludwig Von Mises. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Political ScienceHis...

Author Chris Lytle knows from firsthand experience that not all salespeople plan on a career in sales. Like him, sales may have chosen you--and you’ve sud...

Twenty Years Ago, This Seminal Book On Experience Innovation By Joseph Pine And James Gilmore Explored How Savvy Companies Excel By Offering Compelling Expe...

"I wish I could have had this book when I was starting out in the business. An invaluable reference work." —Alan Poul, producer, WestworldThe legal resou...

Moving Beyond Traditional Features-and-benefits Marketing, Schmitt Presents A Revolutionary Approach To Marketing For The Branding And Information Age. Schm...

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry. Companies like ...

Marketing And The Corporate Purpose -- The Globalization Of Markets -- The Industrialization Of Service -- Differentiation Of Anything -- Marketing Intangib...

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For busine...

Fantastic Book!Categories: Reference EtiquetteEtiquette Guides & Advice

The Nature Of The Communicator's Job Has Shifted Dramatically In The Past Decade. While Communicators Still Prepare Speeches, Press Releases, And Articles F...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages ...

Get our prospects to make a “yes” decision immediately ... even before our presentation begins! Pre-closing is natural. We make a final decision to go...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but f...

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lou...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of sal...

This new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in o...

Get what you want at work the first time and every time Being a business professional is all about managing, motivating, and leading, or, in other words, g...

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a fi...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research...

The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful. In the...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

This Practical, Comprehensive Work is Widely Regarded as the Standard Course Text and practitioner reference on public relations research. Don W. Stacks ex...

NATIONAL BESTSELLERWhat if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's ha...

Forget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent Hist...

Frustrated by an epidemic of misbehavior, corporate management teams are going back to the idea that personal character and individual responsibility are t...

Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Com...

Fandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiri...

From The Author Of New York Times Bestsellers Contagious And Invisible Influence Comes A Revolutionary Approach To Changing Anyone's Mind--Categories: Busin...

"A picture paints a thousand words," or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of...

What's Your Website's ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost cen...

Buyers Have Changed The B2b Marketing Game. Account-based Marketing For Dummies Is Here To Give You The Tools To Transform Your Current Approach To Find, Re...

Futureproof Paints A Complete Picture Of The Major Disruptive Forces Currently Facing Us -defining Them, Mapping Them Out And Putting Them Into Context. Fir...

the Book That Sparked A Selling Revolution In 1985 One Book Changed Sales And Marketing Forever. Rejecting Manipulative Tactics And Emphasizing Process, S...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like ...