Marketing & Sales

With The Incredible Popularity Of Michael Moore's Books And Movies, And The Continuing Success Of Anti-consumer Critiques Like Adbusters And Naomi Klien's N...

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the out...

jon Spoelstra, One Of The Country's Best Sports Marketers, Contends There Is Less Risk And More Payoffs In Creating Outrageous Marketing. library Journal ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears A powerful sequel to Benja...

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promo...

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to f...

A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk. It explores how design is the new communication t...

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are mor...

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasin...

Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have ...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world...

Introduction: Houston (and New York, Chicago, Boston)...we Have A Problem Xii -- Part 1 Thinking 1 -- Part 2 Doing -- The End Of The Beginning 209. Bill Sch...

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can...

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality...

Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to ret...

"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and informatio...

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the worldâ...

Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we a...

your Marketing Sucks . . . what In The World Does Mark Stevens Mean?for Starters, Let's Take Spending Camouflaged As Marketing. Everyone Sees All Those Exp...

A Moment Of Truth -- The Vingresor And Linjeflyg Turnarounds -- The Sas Turnaround -- Profession: Leader -- Setting The Strategy -- Flattening The Pyramid -...

What Is A Market? To Most People It Is A Shopping Center Or An Abstract Space In Which Stock Prices Vary Minutely. In Reality, A Market Is Something Much Mo...

Michael Newman. Accompanying Disc Is In Vcd Format, Which Requires A Dvd Player Or Dvd Drive And Windows Media Player. To Access Via A Dvd Drive, Open The M...

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in the...

Twenty-six Essays In This Volume Showcase The Brilliant Originality And Range Of Economic Thought That Earned Hoover Institution Senior Fellow Gary S. Becke...

Like no other textbook in the market today, Modern Marketing Research takes a realistic approach to covering ’real world’ current examples of marketing ...

By exploring modern logistics from a managerial perspective, this leading text brings theory to life with its timely, practical, and thorough coverage of ...

Potential And Current Customers Want To Be Listened To, Validated, And Have A Platform To Be Heard--especially Online. This Book Shows Marketers How To Crea...

Explores The Subtle, Secret Influences That Affect The Decisions We Make--from What We Buy, To The Careers We Choose, To What We Eat.Categories: Medical Boo...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple...

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertisin...

Find the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like every company is on a ...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolut...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competit...

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challe...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

A BOOK SALESPEOPLE HAVE BEEN BEGGING FOR... Whether you want to make more money by closing more sales, having as many prospects as you can possibly hand...

commercial Breaks, Radio Spots, Product Placements, Billboards, Pop-up Ads—we Sometimes Take For Granted How Much Advertising Surrounds Us In Our Daily Li...

Over 25 Years Ago, Napoleon Hill, Then A Young Special Investigator For A Nationally Known Business Magazine, Was Sent To Interview Andrew Carnegie. During ...

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tough...

Praise for COACHING SALESPEOPLE INTO SALES CHAMPIONS "I see tremendous value for anyone who reads this book. If you embrace Keith's philosophy around coac...