Marketing & Sales

The Simple Truths of Service is a customer service classic that will grab your heart and not let go! More than five million people have been touched by thi...

The Group Of 33 ; Edited By Seth Godin.Categories: Business & Money SkillsDecision Making

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience au...

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality...

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional sk...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables...

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for i...

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid to help make th...

PR! is Stuart Ewen’s pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nation’s first corporate PR men...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shape...

Eating The Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised And Expanded The Second Edition Of The International ...

"Our results using How to Get Your Competition Fired have been incredible. Our new business per month literally has doubled." —Bill Jeatran, RJF Agencies...

Terry O'reilly And Mike Tennant, The Ad Men Behind 'the Age Of Persuasion', The Popular Radio Show Broadcast On The Canadian Broadcasting Corporation And Si...

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestsell...

Demonstrates The Need For Companies To Develop Innovative Products, Services, And Techniques That Consumers Will Seek Out, And Provides Examples Of Successf...

MKTGCategories: Business & Money Marketing & Sales MarketingGeneral Book details Author: Lamb, Charles,McDaniel, Carl,Hair, Joe Format: pap...

"The chasm is where high-tech fortunes are lost... the tornado is where they are made."— Steve Jobs, Founder & CEO, Next Computer, Inc. Now, in this...

In His 2009 Book Crush It, Gary Vaynerchuk Insisted That A Vibrant Personal Brand Was Crucial To Entrepreneurial Success. Now Gary Explains Why That's Even ...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

This Book Will Build Your Business -----fast. Whether You've Already Go A Business Or You're Itching To Start One, This Is A Recipe For Getting More Tractio...

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral ...

Sell On Amazon And Make Them Do The Heavy Lifting Selling On Amazon Has Become One Of The Most Popular Ways To Earn Income Online. In Fact, There Are Over 2...

Discover the techniques behind beautiful design-by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who...

Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We...

Tout Le Monde Peut Mettre 15 Minutes Par Jour De Coté Pour ériger Sa Sécurité Financière. Bien Entendu, On Aimerait Avoir Plus De Temps, Mais En Nous P...

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore’...

Learn How To Generate More Traffic, Leads, And Sales Into Your Online Business By Applying The Founding Principles Of Direct Marketing, From The $100m Entre...

It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!Homeowners and rente...

Tim Harford. Includes Bibliographical References (p. 253-262) And Index.Categories: Business & Money Marketing & SalesConsumer Behavior

Trying to win the internet is a gloriously inefficient way to build a business.Forget becoming an influencer. Just because you can sell to the world, it doe...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and ...

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations strug...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal ...

Successful Brand Communities Are Based On Mutual Concern, Shared Values, And Common Experiences--not Simply Mutual Fondness For A Product Or Service. This B...

The Wall Street Journal Technology Columnist Reveals The Fascinating Story Behind The Misleadingly Simple Phrase Shoppers Take For Granted--arriving Today--...

Sales guru Jeffrey Gitomer's bestselling classic is now available in paperback Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Sale...

What Makes a Winner? THINK and GROW RICH is the Granddaddy of All Motivational Books and the first book to address the question What Makes a Winner? Thro...

An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to pro...

The Nature Of The Communicator's Job Has Shifted Dramatically In The Past Decade. While Communicators Still Prepare Speeches, Press Releases, And Articles F...

Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zing...

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and cu...

A BOOK SALESPEOPLE HAVE BEEN BEGGING FOR... Whether you want to make more money by closing more sales, having as many prospects as you can possibly hand...

Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing i...

Generate Better, Faster Results— Using Less Capital and Fewer Resources! “[The High-Velocity Edge] contains ideas that form the basis for structured co...

ABC’s of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition pr...

When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all appro...

The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise. "Sewell's fundamentals are to an entrepr...