Marketing & Sales

Fandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiri...

From The Author Of New York Times Bestsellers Contagious And Invisible Influence Comes A Revolutionary Approach To Changing Anyone's Mind--Categories: Busin...

"A picture paints a thousand words," or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of...

What's Your Website's ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost cen...

Buyers Have Changed The B2b Marketing Game. Account-based Marketing For Dummies Is Here To Give You The Tools To Transform Your Current Approach To Find, Re...

From The Bestselling Author Of Drive And A Whole New Mind Comes An Exploration Of The Power Of Selling, Which Each Of Us Does Every Day--whether We Know It ...

Futureproof Paints A Complete Picture Of The Major Disruptive Forces Currently Facing Us -defining Them, Mapping Them Out And Putting Them Into Context. Fir...

Describes how to adapt the three basic tenets of salesmanship--identifying customers, reaching them, and pursuading them to buy--to one's personal selling s...

the Book That Sparked A Selling Revolution In 1985 One Book Changed Sales And Marketing Forever. Rejecting Manipulative Tactics And Emphasizing Process, S...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like ...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

Covering The Latest And Breaking News In Facebook Advertising, This Updated Edition Introduces Revised, Expanded, And New Chapters Covering Fundamentals, Ne...

Learn how to master the one skill you can’t do without in today’s global economy.As an award-winning author and global business leader, David Livermore ...

The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in t...

Review\Finka's book absolutely transformed the way I approach selling and marketing. Her ideas and techniques - and most of all retransmission of confidence...

AMAZON BESTSELLER IN LEADERSHIP TRAINING Are your sales results always awesome? Or do some months leave you wondering if you'll be able to pay your mortgag...

What's the best way for you to find out what a prospective customer needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, b...

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings tog...

Pink Argues That The Secret To High Performance And Satisfaction In Today's World Is The Deeply Human Need To Direct Our Own Lives, To Learn And Create New ...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and ...

A follow-up to the enormously popular 'The Cash in the Hat', Mitch Anthony's newest book teaches investors and others about the importance of patience and p...

Which Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms?...

Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value tha...

Guolla/belch Advertising And Promotion: An Imc Perspective Provides Students With A Basis For Understanding The Marketing Communications Process, How It Inf...

In This Book, One Of The Most Successful Investment Bankers On Bay Street Shares The Lessons He Learned About Business And Life In A Long And Successful Car...

What causes potential clients to say “yes” or “no” to our proposals? Well, if we could read our potential clients’ minds, we would see the five q...

Tout Le Monde Peut Mettre 15 Minutes Par Jour De Coté Pour ériger Sa Sécurité Financière. Bien Entendu, On Aimerait Avoir Plus De Temps, Mais En Nous P...

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques t...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketer...

Great leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-...

Find And Network With The Right Professionals You Know It's Smart To Connect With Over 500 Million Business Professionals On Linkedin, But You May Not Know ...

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out ...

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messag...

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. R...

This Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Exe...

Are you still trying to figure out what to do with your life? Are you considering a career in real estate, finance or insurance? What about becoming a Mort...

"You'll never learn a trade until you learn the tricks of the trade." Futures trading has undergone a dramatic metamorphosis. Regulatory changes have rewr...

“An incredible, compelling read. It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any inves...

A BREAKTHROUGH FORMULA FOR REACHING TOP DECISION MAKERS AND INFLUENCERS 'SOAR Selling is a mission-critical tool for building lasting, profitable relations...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and ...

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management ...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shape...

James Ashford has been helping thousands of accountancy firms around the world to fundamentally transform their approach to selling. This unique approach ha...

Book by Rowsome, Frank, Jr.Categories: Humor & Entertainment HumorBusiness & Professional

when The Fuzz From His Sweater Was Pulled Off By A Brick Wall He Was Leaning Against, Maurice Kanbar Had A Brainstorm. Soon He Had Patented, Produced, And ...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication ...