Marketing & Sales

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the ...

Updated for 2020, Trivium Test Prep's unofficial, NEW Six Sigma Green Belt Study Guide 2020-2021: Six Sigma Green Belt Exam Prep Handbook with Practice Te...

A Great Product Is Not Enough. You Cannot Sell Or Promote Anything Without An Original And Distinctive Brand. But How Do You Create A Good Name, A Memorable...

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out ...

Find And Network With The Right Professionals You Know It's Smart To Connect With Over 500 Million Business Professionals On Linkedin, But You May Not Know ...

North American cities of the late nineteenth century, grappling with the effects of industrial capitalism and urban growth, were subject to a succession of...

Treating Such Contemporary Design And Development Issues As Identifying Customer Needs, Design For Manufacturing, Prototyping, And Industrial Design, Produc...

Futureproof Paints A Complete Picture Of The Major Disruptive Forces Currently Facing Us -defining Them, Mapping Them Out And Putting Them Into Context. Fir...

The Challenges To Humanity Posed By The Digital Future, The First Detailed Examination Of The Unprecedented Form Of Power Called Surveillance Capitalism, An...

Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value tha...

James Ashford has been helping thousands of accountancy firms around the world to fundamentally transform their approach to selling. This unique approach ha...

A broad review of how nonprofits, businesses, and governments work together to tackle social problems Networks for Social Impact takes a systems approach t...

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messag...

Assumptive selling is about knowing everyone is a buyer… and knowing that the first time you believe someone is not, you’ll be right. Take charge of you...

The Most Important Assets Of Any Business Are Intangible: Its Company Name, Brands, Symbols, And Slogans, And Their Underlying Associations, Perceived Quali...

SET YOUR GOALS HIGH...THEN EXCEED THEM! Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Sc...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but f...

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a fi...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

Which Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms?...

now In Its Fifth Edition, diffusion Of Innovations Is A Classic Work On The Spread Of New Ideas. It Has Sold 30,000 Copies In Each Edition And Will Contin...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

"A picture paints a thousand words," or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of...

Discusses the history and design of labels on commercial products and shows antique examples from drinks, sweets, food, tobacco, clothing, and cleansersCate...

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't goo...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

Product Description With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-bas...

Brokering is as easy as you want it to be. However, our tendency is to overcomplicate. It’s time to regain clarity and focus on your business, and your li...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

Zeithaml's Services Marketing Introduces Readers To The Vital Role That Services Play In The Economy And Its Future. Services Dominate The Advanced Economie...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research...

The potential to live your best life starts with each new morning. With every sunrise, you can choose to approach the day with an attitude of faith and expe...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like ...

Guolla/belch Advertising And Promotion: An Imc Perspective Provides Students With A Basis For Understanding The Marketing Communications Process, How It Inf...

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management ...

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces...

In This Book, One Of The Most Successful Investment Bankers On Bay Street Shares The Lessons He Learned About Business And Life In A Long And Successful Car...

No matter what career the student pursues, selling skills will always be an asset and will enhance communications skills. This inexpensive text is one the s...

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sale...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. ...

Not the Same Old Customer Service Textbook Customer Service: Skills for Success uses a variety of activities and example to gain and hold readers’ inter...

This Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Exe...

Buyers Have Changed The B2b Marketing Game. Account-based Marketing For Dummies Is Here To Give You The Tools To Transform Your Current Approach To Find, Re...

Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making eff...

Grewal Marketing, Fourth Canadian Edition, Focuses On The Core Concepts And Tools That Marketers Use To Create Value For Customers. Current And Engaging Can...

Covering The Latest And Breaking News In Facebook Advertising, This Updated Edition Introduces Revised, Expanded, And New Chapters Covering Fundamentals, Ne...