Marketing & Sales

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor...

IF YOU THINK YOU KNOW SALES...YOU DON’T KNOW JACK!“Jack Daly stands above all others. His energy is matched only by his genius and understanding about w...

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizi...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The ...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and ...

Praise for When the Headline Is You "Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Head...

Working as a correspondent for 20/20 and Good Morning America, John Stossel confronted dozens of scam artists: from hacks who worked out of their basement...

It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!Homeowners and rente...

Praised For Enjoyable Writing, Practical Suggestions, And Scientifically Documented Material, Previous Editions Of This Title Have Been Widely Read By Busin...

Connecting with Customers. Contemporary Marketing provides students with a current, relevant, and cutting-edge approach to marketing. The text’s up-to-dat...

This Book Contains All The Tactics You Need To Get Appointments With Impossible-to-reach Top Decision-makers. They In Fact Are The Very Important Top Office...

Michael Dell With Catherine Fredman. Includes Index.Categories: Computers & Technology Business TechnologyComputer & Technology Industry

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may...

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social EngineeringCategories: Medical Books PsychologySocial Psychology & Int...

Shares the secrets of marketing success through a back-to-basics approach covering every phase of the sales process, from acquiring leads to closing sales s...

Life of Pi is at once the story of a young castaway who faces immeasurable hardships on the high seas, and a meditation on religion, faith, art and life th...

#1 New York Times Bestseller?Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever ...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables...

The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation ...

BUSINESS SUCCESS STARTS WITH LEAD GENERATION\The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your a...

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international ...

The Definitive Playbook By The Pioneers Of Growth Hacking, One Of The Hottest Business Methodologies In Silicon Valley And Beyond. It Seems Hard To Believe...

Brokering is as easy as you want it to be. However, our tendency is to overcomplicate. It’s time to regain clarity and focus on your business, and your li...

'Efficient, professional...the finest high-level training programme I have ever seen...a mini-MBA in how to sell national accounts.' Henry J Cockerill, form...

The Simple Truths of Service is a customer service classic that will grab your heart and not let go! More than five million people have been touched by thi...

An Entrepreneur Known For The #askgaryvee Show On Youtube Showcases The Most Useful And Interesting Questions He Has Received. Distilling And Expanding On T...

This Text Provides An Integration Of Both The Professional And Practical Elements Of Marketing Research, By Providing An Understanding Of The Management Iss...

Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Huma...

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tact...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutti...

A Broad General Introduction To All Essential Aspects Of Logistics And Supply Chain Management, Set Within The Wider Business Context. The Book Uses Well-de...

An Evaluation Of The Sources Of Illogical Decisions Explores The Reasons Why Irrational Thought Often Overcomes Level-headed Practices, Offering Insight Int...

Thaler And Sunstein Offer A Groundbreaking Discussion Of How To Apply The Science Of Choice To Nudge People Toward Decisions That Can Improve Their Lives Wi...

Praise for Wired to Care “Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us ju...

PR! is Stuart Ewen’s pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nation’s first corporate PR men...

Creativity is in everyone’s DNA, not a select few. We all start our lives as creative beings but for many that spark becomes lost over time. How do we ju...

This Book Will Build Your Business -----fast. Whether You've Already Go A Business Or You're Itching To Start One, This Is A Recipe For Getting More Tractio...

Mathematical superstar and inventor of fractal geometry, Benoit Mandelbrot, has spent the past forty years studying the underlying mathematics of space and ...

You Have A Terrific Idea. You Know It Is So Powerful That It Could Change A Life, A Market, Or Even The World. There's Just One Problem: Others Can't, Or Do...

'A classic' - Simon Kuper, Financial TimesThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powe...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large sh...

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile o...

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectation...

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticat...

Offering Winning Techniques For Spectacular Sales Results, The Creator Of The Psychology Of Selling Shows Readers How To Conquer Fears, Read Customers, Plan...

Want to be on top in your sales career? How do you succeed in the profession of selling―while also maintaining your sanity, avoiding ulcers and heart at...

NATIONAL BESTSELLER ** USA Today Bestseller** Los Angeles Times Bestseller ** Wall Street Journal BestsellerA lively and practical guide on how to sell any...

Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zing...