The Age of Persuasion: How Marketing Ate Our Culture

Book details

Details for The Age of Persuasion: How Marketing Ate Our Culture
AuthorO'Reilly, Terry,Tennant, Mike
PublisherVintage Canada
Bindingpaperback
PublishedAugust 31, 2010
LanguageEnglish
Pages352
ISBN-100307397327
ISBN-139780307397324
Weight0.95 lb
Dimensions
H × W × L
1.0 in × 6.1 in × 9.0 in

The Age of Persuasion: How Marketing Ate Our Culture

$6.24 $15.42
Availability:
In stock
SKU:
0307397327-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has...

Read the full description

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.
The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

From the Hardcover edition.


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