Advertising

The irreverent designer of the window displays for Barney's clothing store in New York looks back on his most talked-about creations and his collaborations ...

Over 25 Years Ago, Napoleon Hill, Then A Young Special Investigator For A Nationally Known Business Magazine, Was Sent To Interview Andrew Carnegie. During ...

the Book That Sparked A Selling Revolution In 1985 One Book Changed Sales And Marketing Forever. Rejecting Manipulative Tactics And Emphasizing Process, S...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independe...

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media...

Iconic Brands Have Social Lives And Cultural Significance That Go Well Beyond Product Benefits And Features. This Book Distills The Strategies Used To Creat...

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out ...

Find And Network With The Right Professionals You Know It's Smart To Connect With Over 500 Million Business Professionals On Linkedin, But You May Not Know ...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

now In Its Fifth Edition, diffusion Of Innovations Is A Classic Work On The Spread Of New Ideas. It Has Sold 30,000 Copies In Each Edition And Will Contin...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Discusses the history and design of labels on commercial products and shows antique examples from drinks, sweets, food, tobacco, clothing, and cleansersCate...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like ...

Guolla/belch Advertising And Promotion: An Imc Perspective Provides Students With A Basis For Understanding The Marketing Communications Process, How It Inf...

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces...

Covering The Latest And Breaking News In Facebook Advertising, This Updated Edition Introduces Revised, Expanded, And New Chapters Covering Fundamentals, Ne...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shape...

Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Com...