Advertising

The Group Of 33 ; Edited By Seth Godin.Categories: Business & Money SkillsDecision Making

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the worldâ...

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasin...

With The Incredible Popularity Of Michael Moore's Books And Movies, And The Continuing Success Of Anti-consumer Critiques Like Adbusters And Naomi Klien's N...

Over 25 Years Ago, Napoleon Hill, Then A Young Special Investigator For A Nationally Known Business Magazine, Was Sent To Interview Andrew Carnegie. During ...

commercial Breaks, Radio Spots, Product Placements, Billboards, Pop-up Ads—we Sometimes Take For Granted How Much Advertising Surrounds Us In Our Daily Li...

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a busin...

"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and informatio...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navi...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promo...

Michael Newman. Accompanying Disc Is In Vcd Format, Which Requires A Dvd Player Or Dvd Drive And Windows Media Player. To Access Via A Dvd Drive, Open The M...

This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what the...

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to f...

Intended as a daily reference, this handbook provides advertising managers with step-by-step guidelines for advertising management success. Included are pla...

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may...

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the out...

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can...