Advertising

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition....

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid to help make th...

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolut...

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral ...

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategi...

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with att...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questio...

Beginnings -- The Three Graces Of Direct Marketing -- Direct Marketing Can Do More Than You Think -- How To Get Started -- Commonsense Direct Marketing -- P...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successf...

Successful Brand Communities Are Based On Mutual Concern, Shared Values, And Common Experiences--not Simply Mutual Fondness For A Product Or Service. This B...

What Makes a Winner? THINK and GROW RICH is the Granddaddy of All Motivational Books and the first book to address the question What Makes a Winner? Thro...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shape...

Terry O'reilly And Mike Tennant, The Ad Men Behind 'the Age Of Persuasion', The Popular Radio Show Broadcast On The Canadian Broadcasting Corporation And Si...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

Eating The Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised And Expanded The Second Edition Of The International ...

With the popularity of Michael Moore, Adbusters magazineand Naomi Klein’s No Logo, it’s hard to ignore the growing tide ofresistance to our corporatecontro...

Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Con...

Sales guru Jeffrey Gitomer's bestselling classic is now available in paperback Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Sale...

VictoriaÆs Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and hu...

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertisin...

In A Book That Challenges Everything You Thought You Knew About The Requirements For Strategic Success, Kim And Mauborgne Argue That Cutthroat Competition R...

The Definitive Story Of The International Modeling Business ... Investigative Journalist Michael Gross Has Interviewed Modeling's Pioneers, Survivors, And H...

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinke...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Wh...

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Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sel...

PR! is Stuart Ewen’s pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nation’s first corporate PR men...

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!Homeowners and rente...

jon Spoelstra, One Of The Country's Best Sports Marketers, Contends There Is Less Risk And More Payoffs In Creating Outrageous Marketing. library Journal ...

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the r...

"The chasm is where high-tech fortunes are lost... the tornado is where they are made."— Steve Jobs, Founder & CEO, Next Computer, Inc. Now, in this...

Part I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clar...

The hotly debated report from the frontlines of mounting backlash against multinational corporations.Categories: Politics & Social Sciences Social Scien...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods...

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for custom...

Examines marketing strategies for high-tech products and why they differ from those in other industries.Categories: Business & Money Management & Le...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best adv...

Book by Rowsome, Frank, Jr.Categories: Humor & Entertainment HumorBusiness & Professional