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News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as few as 300,000 copies but its website attracts 3...
Out of Print: Newspapers, Journalism and the Business of News in the Digital Age (Volume 1)
Brock, George
paperback , 2013
$9.76
$45.99
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In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independe...
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
Farmer, Michael
paperback , 2023
$26.76
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This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding fa...
War at the Wall Street Journal: Inside the Struggle To Control an American Business Empire
Ellison, Sarah
Hardcover , 2010
$11.24
$27.00
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The ad men behind CBC Radioâs The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shape...
The Age of Persuasion: How Marketing Ate Our Culture
O'Reilly, Terry,Tennant, Mike
Paperback , 2010
$12.76
$17.13
Showing 1-11 of 11 Results