Marketing Research: State-Of-The-Art Perspectives : Handbook of the American Marketing Association & Professional Marketing Research Society

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Book details

AuthorAmerican Marketing Association (AMA) Staff,Professional Marketing Research Society
PublisherSouth-Western Educational Pub
Bindinghardcover
PublishedJuly 1, 2000
Edition001
LanguageEnglish
Pages666
ISBN-100877572836
ISBN-139780877572831
Weight2.55 lb
Dimensions
H × W × L		 2.0 in × 6.2 in × 9.1 in

Marketing Research: State-Of-The-Art Perspectives : Handbook of the American Marketing Association & Professional Marketing Research Society

$13.47 $53.08
Availability:
In stock
SKU:
0877572836-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current...

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This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis.


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