Marketing

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

An Introduction To The Affluent Market: The Hard Facts -- Courage: The Basic Characteristic Of The Extraordinary Sales Professional -- Knowledge: The Basic ...

Why Now? : The Rise Of Licensing -- The Evolution Of Brand Licensing -- The Benefits : The Advantages Of Harnessing Brand Equity Through Licensing -- A Stra...

Plan, Implement And Optimize A Tailored, End-to-end Digital Marketing Strategy That Aligns To Wider Business Objectives With This Bestseller, Including Upda...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consu...

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statis...

Twenty Years Ago, This Seminal Book On Experience Innovation By Joseph Pine And James Gilmore Explored How Savvy Companies Excel By Offering Compelling Expe...

"I wish I could have had this book when I was starting out in the business. An invaluable reference work." —Alan Poul, producer, WestworldThe legal resou...

Moving Beyond Traditional Features-and-benefits Marketing, Schmitt Presents A Revolutionary Approach To Marketing For The Branding And Information Age. Schm...

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry. Companies like ...

Marketing And The Corporate Purpose -- The Globalization Of Markets -- The Industrialization Of Service -- Differentiation Of Anything -- Marketing Intangib...

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For busine...

Fantastic Book!Categories: Reference EtiquetteEtiquette Guides & Advice

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

Get our prospects to make a “yes” decision immediately ... even before our presentation begins! Pre-closing is natural. We make a final decision to go...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but f...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of sal...

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a fi...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research...

This Practical, Comprehensive Work is Widely Regarded as the Standard Course Text and practitioner reference on public relations research. Don W. Stacks ex...

NATIONAL BESTSELLERWhat if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's ha...

Forget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent Hist...

Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Com...

Fandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiri...

From The Author Of New York Times Bestsellers Contagious And Invisible Influence Comes A Revolutionary Approach To Changing Anyone's Mind--Categories: Busin...

"A picture paints a thousand words," or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of...

Buyers Have Changed The B2b Marketing Game. Account-based Marketing For Dummies Is Here To Give You The Tools To Transform Your Current Approach To Find, Re...

Futureproof Paints A Complete Picture Of The Major Disruptive Forces Currently Facing Us -defining Them, Mapping Them Out And Putting Them Into Context. Fir...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

Review\Finka's book absolutely transformed the way I approach selling and marketing. Her ideas and techniques - and most of all retransmission of confidence...

What causes potential clients to say “yes” or “no” to our proposals? Well, if we could read our potential clients’ minds, we would see the five q...

Tout Le Monde Peut Mettre 15 Minutes Par Jour De Coté Pour ériger Sa Sécurité Financière. Bien Entendu, On Aimerait Avoir Plus De Temps, Mais En Nous P...

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques t...

This Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Exe...

“An incredible, compelling read. It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any inves...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and ...

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management ...

Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making eff...

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations strug...

Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill. Our p...

Iconic Brands Have Social Lives And Cultural Significance That Go Well Beyond Product Benefits And Features. This Book Distills The Strategies Used To Creat...

BUSINESS SUCCESS STARTS WITH LEAD GENERATION\The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your a...

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the ...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Zeithaml's Services Marketing Introduces Readers To The Vital Role That Services Play In The Economy And Its Future. Services Dominate The Advanced Economie...

Grewal Marketing, Fourth Canadian Edition, Focuses On The Core Concepts And Tools That Marketers Use To Create Value For Customers. Current And Engaging Can...