Marketing

Introduction: Houston (and New York, Chicago, Boston)...we Have A Problem Xii -- Part 1 Thinking 1 -- Part 2 Doing -- The End Of The Beginning 209. Bill Sch...

Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bibl...

Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing: the renowned Kellogg School of M...

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in the...

Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or inte...

In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and ho...

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. R...

"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and informatio...

your Marketing Sucks . . . what In The World Does Mark Stevens Mean?for Starters, Let's Take Spending Camouflaged As Marketing. Everyone Sees All Those Exp...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navi...

Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.Our prospe...

This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of th...

Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to ret...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk. It explores how design is the new communication t...

In line with students' current career goals,Personal Sellingfocuses exclusively on professional business-to-business selling rather than retail selling. Ear...

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their domin...

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promo...

Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we a...

Michael Dell With Catherine Fredman. Includes Index.Categories: Computers & Technology Business TechnologyComputer & Technology Industry

Creativity is in everyone’s DNA, not a select few. We all start our lives as creative beings but for many that spark becomes lost over time. How do we ju...

MKTG 4CE provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this text over the last 10 years ha...

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know...

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to f...

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace ...

This Text Provides An Integration Of Both The Professional And Practical Elements Of Marketing Research, By Providing An Understanding Of The Management Iss...

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may...

Like no other textbook in the market today, Modern Marketing Research takes a realistic approach to covering ’real world’ current examples of marketing ...

The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation ...

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can...

Product DescriptionEmphasis on Strategic Management/Planning Approach. Case comprehensive. Long history of success in the U.S. and in Canada. McCarthy was t...

An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practi...

About the AuthorWilliam M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State Un...