Marketing

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challe...

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch,...

Undaunted Is One Woman's Journey Past Doubts And Doubters To Become The Award-winning Ceo Of Hint® Water. After Interviewing Dozens Of Business Leaders For...

Treating Such Contemporary Design And Development Issues As Identifying Customer Needs, Design For Manufacturing, Prototyping, And Industrial Design, Produc...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world...

jon Spoelstra, One Of The Country's Best Sports Marketers, Contends There Is Less Risk And More Payoffs In Creating Outrageous Marketing. library Journal ...

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings tog...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to...

Marketing And The Corporate Purpose -- The Globalization Of Markets -- The Industrialization Of Service -- Differentiation Of Anything -- Marketing Intangib...

#131 The Case Of The Two-cent Candy years Ago, I Wrote About A Retail Store In The Palo Alto Environs-a Good One, Which Had A Box Of Two-cent Candies At T...

The Group Of 33 ; Edited By Seth Godin.Categories: Business & Money SkillsDecision Making

Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. * Provides an overview...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers diffe...

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a busin...

Introduction And Early Phases Of Marketing Research -- Research Design Formula -- Data Collection, Preparation Analysis And Reporting. Naresh K. Malhotra, G...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicat...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

“An incredible, compelling read. It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any inves...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods...

This Book Is About Marketing And Marketing Strategy Planning. At Its Essence, Marketing Strategy Planning Is About Figuring Out How To Do A Superior Job Of ...

The fourth edition of The Mechanical Design Process combines a practical overview of the design process with case material and real-life engineering insigh...

Part I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clar...

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolut...

Boom Bust And Echo Was The National Phenomenon That Demonstrated The Power Of Demographics To Help Us Understand The Past And Forecast The Future. Now Boom ...

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are mor...

For courses in Marketing Research at two- and four-year colleges and universities and universities emphasizing a nontechnical and non-statistical orientati...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management ...

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For The First Time, An Insider Reveals The Formula Behind Toyota's Unceasing Quest To Innovate And Do More With Less, A Philosophy That Has Made It One Of T...

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasin...

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right n...

Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketin...

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students,...

BUSINESS SUCCESS STARTS WITH LEAD GENERATION\The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your a...

The Dream Of Content Marketing Is That It's Going To Be A Magical Funnel That Drips Money Into Your Bank Account. Its Lure Is That It Will Create An Inbound...

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business migh...

Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backb...

Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have ...

Module One: Building Capabilities For Experimentation, Learning And Prototyping -- Module Two: Development Process Design And Improvement -- Module Three: M...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

David Mullen, Jr., whose financial advisor program at Merrill Lynch had a success rate twice the industry average, shows advisors how to effectively offer ...

Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has ...

An Introduction To The Affluent Market: The Hard Facts -- Courage: The Basic Characteristic Of The Extraordinary Sales Professional -- Knowledge: The Basic ...

When the fuzz from his sweater was pulled off by a brick wall he was leaning against, Maurice Kanbar had a brainstorm. Soon he had patented, produced and su...

A Broad General Introduction To All Essential Aspects Of Logistics And Supply Chain Management, Set Within The Wider Business Context. The Book Uses Well-de...