Marketing

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't goo...

Ideas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing...

Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me! That’s the lesson twenty-eight year old copier salesman Eric James Bratton is about t...

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor...

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market you...

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social EngineeringCategories: Medical Books PsychologySocial Psychology & Int...

"Kick bad mental habits and toughen yourself up."—Inc. Master your mental strength—revolutionary new strategies that work for everyone from homemakers to s...

Which Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms?...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and ...

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile o...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition....

The Definitive Playbook By The Pioneers Of Growth Hacking, One Of The Hottest Business Methodologies In Silicon Valley And Beyond. It Seems Hard To Believe...

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to T...

Life of Pi is at once the story of a young castaway who faces immeasurable hardships on the high seas, and a meditation on religion, faith, art and life th...

Simple, Effective, Immediately UsefulThe first comprehensive strategic system for overcoming the causes and eliminating the effects of procrastination. Te...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questio...

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolut...

#1 New York Times Bestseller?Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever ...

A Moment Of Truth -- The Vingresor And Linjeflyg Turnarounds -- The Sas Turnaround -- Profession: Leader -- Setting The Strategy -- Flattening The Pyramid -...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

Mathematical superstar and inventor of fractal geometry, Benoit Mandelbrot, has spent the past forty years studying the underlying mathematics of space and ...

For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales,...

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from n...

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of sal...

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional sk...

Explores The Subtle, Secret Influences That Affect The Decisions We Make--from What We Buy, To The Careers We Choose, To What We Eat.Categories: Medical Boo...

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality...

Beginnings -- The Three Graces Of Direct Marketing -- Direct Marketing Can Do More Than You Think -- How To Get Started -- Commonsense Direct Marketing -- P...

Forget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent Hist...

You Have A Terrific Idea. You Know It Is So Powerful That It Could Change A Life, A Market, Or Even The World. There's Just One Problem: Others Can't, Or Do...

Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We...

Talk Triggers Is The Definitive, Practical Guide On How To Use Bold Operational Differentiators To Create Customer Conversations, Written By Best-selling Au...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience au...

Demonstrates The Need For Companies To Develop Innovative Products, Services, And Techniques That Consumers Will Seek Out, And Provides Examples Of Successf...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables...

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for i...

Eating The Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised And Expanded The Second Edition Of The International ...

MKTGCategories: Business & Money Marketing & Sales MarketingGeneral Book details Author: Lamb, Charles,McDaniel, Carl,Hair, Joe Format: pap...

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestsell...

"The chasm is where high-tech fortunes are lost... the tornado is where they are made."— Steve Jobs, Founder & CEO, Next Computer, Inc. Now, in this...

Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sel...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...