Marketing

Module One: Building Capabilities For Experimentation, Learning And Prototyping -- Module Two: Development Process Design And Improvement -- Module Three: M...

Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing: the renowned Kellogg School of M...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

Part 1. Understanding Marketing Management -- 1. Defining Marketing For The New Realities -- 2. Developing Marketing Strategies And Plans -- Part 2. Capturi...

Eating The Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised And Expanded The Second Edition Of The International ...

Discover the techniques behind beautiful design-by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who...

Treating Such Contemporary Design And Development Issues As Identifying Customer Needs, Design For Manufacturing, Prototyping, And Industrial Design, Produc...

It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of ...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods...

Part I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clar...

Talk Triggers Is The Definitive, Practical Guide On How To Use Bold Operational Differentiators To Create Customer Conversations, Written By Best-selling Au...

Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Con...

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from n...

The Group Of 33 ; Edited By Seth Godin.Categories: Business & Money SkillsDecision Making

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't goo...

Generate Better, Faster Results— Using Less Capital and Fewer Resources! “[The High-Velocity Edge] contains ideas that form the basis for structured co...

Simple, Effective, Immediately UsefulThe first comprehensive strategic system for overcoming the causes and eliminating the effects of procrastination. Te...

Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me! That’s the lesson twenty-eight year old copier salesman Eric James Bratton is about t...

Millionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. R...

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market you...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation ...

THE 'BIBLE OF SPONSORSHIP'--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge...

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolut...

Beginnings -- The Three Graces Of Direct Marketing -- Direct Marketing Can Do More Than You Think -- How To Get Started -- Commonsense Direct Marketing -- P...

#131 The Case Of The Two-cent Candy years Ago, I Wrote About A Retail Store In The Palo Alto Environs-a Good One, Which Had A Box Of Two-cent Candies At T...

The Dream Of Content Marketing Is That It's Going To Be A Magical Funnel That Drips Money Into Your Bank Account. Its Lure Is That It Will Create An Inbound...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to...

In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and ho...

Think. Do. Say. Is Your Guide To Making Good Things Happen For You And Your Organization, Filled With Down-to-earth Insight And Indispensable Humor. Ron Tit...

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students,...

jon Spoelstra, One Of The Country's Best Sports Marketers, Contends There Is Less Risk And More Payoffs In Creating Outrageous Marketing. library Journal ...

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promo...

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to f...

A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk. It explores how design is the new communication t...

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are mor...

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasin...

Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have ...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world...

Introduction: Houston (and New York, Chicago, Boston)...we Have A Problem Xii -- Part 1 Thinking 1 -- Part 2 Doing -- The End Of The Beginning 209. Bill Sch...

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can...

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality...

Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to ret...

"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and informatio...

Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we a...

your Marketing Sucks . . . what In The World Does Mark Stevens Mean?for Starters, Let's Take Spending Camouflaged As Marketing. Everyone Sees All Those Exp...

A Moment Of Truth -- The Vingresor And Linjeflyg Turnarounds -- The Sas Turnaround -- Profession: Leader -- Setting The Strategy -- Flattening The Pyramid -...

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in the...

Like no other textbook in the market today, Modern Marketing Research takes a realistic approach to covering ’real world’ current examples of marketing ...