Marketing

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolut...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challe...

Influence, the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

The Science, Mechanics, Demographics, And Dynamics Of Shopping. I. Instead Of Samoa, Stores: The Science Of Shopping : A Science Is Born ; What Retailers Do...

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campa...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.Mark Penn ...

This is a how-to book for anyone who wants to become a truly excellent listener. What makes this book special is that it gives you a clear and simple how-to...

Email Marketing's Power Is Matched Only By How Incredibly Misunderstood It Is. Email Marketing Rules Demystifies This Vital Channel, Taking You Step By Step...

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tough...

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinke...

For The First Time, An Insider Reveals The Formula Behind Toyota's Unceasing Quest To Innovate And Do More With Less, A Philosophy That Has Made It One Of T...

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch,...

this Text Was The First To Integrate The Partnerships/relationship Theme In The Selling Course. This Theme Was Expanded And Elaborated Upon In The Third Edi...

The sixth Canadian edition of the leading Principles of Marketing textbook has at its core those elements that make it a classic: authoritative authors, mod...

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking t...

Proposes Applying The Author's Business Strategies For Transforming Companies To Nonprofit And Public Organizations To Help Them Increase Efficiency And Mos...

After Reading This Book The Readers Will Know:1-how To Define A Lead From This Point Forward. Now You Know What You're After: Engaged Leads, Not Just Leads....

Trying to win the internet is a gloriously inefficient way to build a business.Forget becoming an influencer. Just because you can sell to the world, it doe...

No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal ...

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everyth...

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor...

IF YOU THINK YOU KNOW SALES...YOU DON’T KNOW JACK!“Jack Daly stands above all others. His energy is matched only by his genius and understanding about w...

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizi...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The ...

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and ...

It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!Homeowners and rente...

Praised For Enjoyable Writing, Practical Suggestions, And Scientifically Documented Material, Previous Editions Of This Title Have Been Widely Read By Busin...

Connecting with Customers. Contemporary Marketing provides students with a current, relevant, and cutting-edge approach to marketing. The text’s up-to-dat...

Michael Dell With Catherine Fredman. Includes Index.Categories: Computers & Technology Business TechnologyComputer & Technology Industry

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may...

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social EngineeringCategories: Medical Books PsychologySocial Psychology & Int...

Life of Pi is at once the story of a young castaway who faces immeasurable hardships on the high seas, and a meditation on religion, faith, art and life th...

#1 New York Times Bestseller?Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever ...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables...

The world of marketing is constantly evolving and there is increased competition for consumers, employees, products and resources. This Canadian adaptation ...

BUSINESS SUCCESS STARTS WITH LEAD GENERATION\The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your a...

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international ...

The Definitive Playbook By The Pioneers Of Growth Hacking, One Of The Hottest Business Methodologies In Silicon Valley And Beyond. It Seems Hard To Believe...

An Entrepreneur Known For The #askgaryvee Show On Youtube Showcases The Most Useful And Interesting Questions He Has Received. Distilling And Expanding On T...

This Text Provides An Integration Of Both The Professional And Practical Elements Of Marketing Research, By Providing An Understanding Of The Management Iss...