Marketing

This Book Will Build Your Business -----fast. Whether You've Already Go A Business Or You're Itching To Start One, This Is A Recipe For Getting More Tractio...

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral ...

Discover the techniques behind beautiful design-by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who...

Tout Le Monde Peut Mettre 15 Minutes Par Jour De Coté Pour ériger Sa Sécurité Financière. Bien Entendu, On Aimerait Avoir Plus De Temps, Mais En Nous P...

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore’...

Learn How To Generate More Traffic, Leads, And Sales Into Your Online Business By Applying The Founding Principles Of Direct Marketing, From The $100m Entre...

It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!Homeowners and rente...

Trying to win the internet is a gloriously inefficient way to build a business.Forget becoming an influencer. Just because you can sell to the world, it doe...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and ...

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations strug...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal ...

Successful Brand Communities Are Based On Mutual Concern, Shared Values, And Common Experiences--not Simply Mutual Fondness For A Product Or Service. This B...

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer...

An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to pro...

Generate Better, Faster Results— Using Less Capital and Fewer Resources! “[The High-Velocity Edge] contains ideas that form the basis for structured co...

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and cu...

Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing i...

When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all appro...

A 688-page volume jam-packed with practical information, advice, tips, and quirky wisdom, both basic enough for the novice and complete enough to help thos...

Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Con...

Fandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiri...

Examines marketing strategies for high-tech products and why they differ from those in other industries.Categories: Business & Money Management & Le...

Change Is The One Constant In Business, And We Must Adapt Or Face Obsolescence. Yet Certain Challenges Never Go Away. That's What Makes This Book A Must Rea...

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for custom...

Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tr...

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks su...

The Definitive Story Of The International Modeling Business--and Its Evil Twin, Legalized Flesh Peddling--model Is A Tale Of Beautiful Women Empowered And S...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a r...

The Author Of The International Bestseller Emotional Intelligence Returns With A Groundbreaking Look At Today's Scarcest Resource And The Secret To High Per...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successf...

It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of ...

Argues That Today's High-quality Marketplace Has Created An Era Of Impossible Competition And Makes Recommendations For How Companies Can Retain Market Shar...

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master in...

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everyth...

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tough...

In A Book That Challenges Everything You Thought You Knew About The Requirements For Strategic Success, Kim And Mauborgne Argue That Cutthroat Competition R...

THE 'BIBLE OF SPONSORSHIP'--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge...

This Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Exe...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation ...

An Entrepreneur Known For The #askgaryvee Show On Youtube Showcases The Most Useful And Interesting Questions He Has Received. Distilling And Expanding On T...

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinke...

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the r...

With The Experience Economy, Pine & Gilmore explore how successful companies — using goods as props and services as the stage — create experiences t...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

Card sorting helps us understand how people think about content and Categories: Business & Money Marketing & Sales MarketingProduct Management Resea...

Discover how wealth is actually created, the psychology of personal success, how to think and live as an entrepreneur, and how to succeed in network marketi...

Think. Do. Say. Is Your Guide To Making Good Things Happen For You And Your Organization, Filled With Down-to-earth Insight And Indispensable Humor. Ron Tit...