The Referral Engine: Teaching Your Business to Market Itself

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Book details

AuthorJantsch, John
PublisherPortfolio
Bindinghardcover
PublishedMay 13, 2010
EditionFirst Edition, 1st Printing
LanguageEnglish
Pages256
ISBN-101591843111
ISBN-139781591843115
Weight0.99 lb
Dimensions
H × W × L		 0.98 in × 6.85 in × 9.29 in

The Referral Engine: Teaching Your Business to Market Itself

$5.47 $21.81
Availability:
In stock
SKU:
1591843111-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired...

Read the full description

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.


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Advertising, All Books, Best Sellers, Business & Money, Computers & Technology, Customer Relations, E-Commerce, Marketing, Marketing & Sales, On Sale
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Advertising, Customer Relations, E-Commerce, Marketing, Web Marketing
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