Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Book details

AuthorMoore, Geoffrey A.
PublisherHarperCollins
Bindinghardcover
PublishedOctober 26, 1991
EditionCopyright 1991
LanguageEnglish
Pages224
ISBN-100887305199
ISBN-139780887305191
Weight1.15 lb
Dimensions
H × W × L		 1.0 in × 6.1 in × 9.3 in

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Condition notes

Used book in acceptable condition. Pages and cover may have wear, tears, or stickers. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Examines marketing strategies for high-tech products and why they differ from those in other industries.


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