It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

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Book details

AuthorArden, Paul
PublisherPhaidon Press
BindingPaperback
PublishedJune 19, 2003
EditionFirst Edition
LanguageEnglish
Pages128
ISBN-100714843377
ISBN-139780714843377
Weight0.4 lb
Dimensions
H × W × L		 0.7 in × 4.6 in × 6.9 in

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

$3.76 $13.99
Availability:
In stock
SKU:
0714843377-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. The worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of...

Read the full description

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. The worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must.


Browse related categories
Product type:
Book
Publisher
Phaidon Press
Collections:
Advertising, All Books, Best Sellers, Business & Money, Creativity, Marketing & Sales, Motivational, On Sale, Sales & Selling, Self-Help
Tags:
Advertising, Creativity, Motivational, Sales & Selling, Success
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