Principles of Direct and Database Marketing (3rd Edition)

  1. Home
  2. All Books
  3. Principles of Direct and Database Marketing (3rd Edition)

Book details

AuthorTapp, Alan
PublisherPearson Education Canada
Bindingpaperback
PublishedSeptember 24, 2004
Edition3
LanguageEnglish
Pages504
ISBN-100273683551
ISBN-139780273683551
Weight2.12 lb
Dimensions
H × W × L		 1.1 in × 7.4 in × 9.53 in

Principles of Direct and Database Marketing (3rd Edition)

$25.97 $103.43
Availability:
In stock
SKU:
0273683551-4
Check pickup availability

Pickup unavailable: USA

25 Hazelwood Drive
Suite 108
Amherst, New York 14228
United States

Pickup available: Canada
Usually ready in 24 hours

51 Caldari Road
Unit 10-A
Vaughan, Ontario L4K 4N8
Canada

Canadian pickup: Usually ready the same or next business day.

Order online and wait for your ready-for-pickup notice before visiting.

Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.


Browse related categories
Product type:
Book
Publisher
Pearson Education Canada
Collections:
All Books, Best Sellers, Business & Money, Marketing, Marketing & Sales, On Sale
Tags:
Direct
Returns

For return eligibility and instructions, read our refund policy.

Shipping

Checkout confirms available destinations, shipping services and costs. Read our shipping policy for dispatch and delivery details.