Marketing Management: United States Edition

Book details

Details for Marketing Management: United States Edition
AuthorKotler, Philip T.,Keller, Kevin Lane
PublisherPearson College Div
Bindinghardcover
PublishedFebruary 25, 2008
Edition13
LanguageEnglish
Pages816
ISBN-100136009980
ISBN-139780136009986
Weight4.27 lb
Dimensions
H × W × L
1.3 in × 8.9 in × 11.18 in

Marketing Management: United States Edition

$22.47 $128.02
Availability:
In stock
SKU:
0136009980-5
Condition
Condition notes

Used book in acceptable condition. Pages and cover may have wear, tears, or stickers. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.