Services Marketing (4th Edition)

Book details

Details for Services Marketing (4th Edition)
AuthorDwayne Gremler,Valarie A. Zeithaml,Mary Jo Bitner
PublisherMcGraw-Hill/Irwin
Bindinghardcover
PublishedMay 2, 2005
Edition4
LanguageEnglish
Pages736
ISBN-100072961945
ISBN-139780072961942
Weight3.35 lb
Dimensions
H × W × L
1.3 in × 7.9 in × 10.1 in

Services Marketing (4th Edition)

$25.24 $190.31
Availability:
Out of stock
SKU:
0072961945-4
Condition
Condition notes

Book is in good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.

About this book

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for...

Read the full description

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.


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