Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust

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Book details

AuthorO'Connell, Patricia,Stewart, Thomas A.
PublisherHarper Business
Bindinghardcover
PublishedNovember 29, 2016
EditionIllustrated
LanguageEnglish
Pages336
ISBN-100062415697
ISBN-139780062415691
Weight1.15 lb
Dimensions
H × W × L		 1.3 in × 6.3 in × 9.1 in

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust

$7.76 $29.99
Availability:
In stock
SKU:
0062415697-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have Many Choices And High Expectations, Happy And Coming Back--baker & Taylor. Introduction -- Getting To Ahhh! -- The Service Design Revolution -- Service Design And Your Strategy -- The First Principle: The Customer Is Always Right -- If It Is The Right Customer -- The Second Principle: Don't Surprise And Delight Your Customer -- Just Delight -- The...

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Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have Many Choices And High Expectations, Happy And Coming Back--baker & Taylor. Introduction -- Getting To Ahhh! -- The Service Design Revolution -- Service Design And Your Strategy -- The First Principle: The Customer Is Always Right -- If It Is The Right Customer -- The Second Principle: Don't Surprise And Delight Your Customer -- Just Delight -- The Third Principle: Great Service Must Not Require Heroic Efforts -- The Fourth Principle: Service Design And Delivery Must Be Coherent Across All Platforms -- The Fifth Principle: You Are Never Done -- Service Design Archetypes -- Customer Capital: When One Plus One Equals Three Growth -- The Virtuous Circle: Corporate Culture And Service Design -- The Full Circle: The Service-product Connection -- First Steps, Next Steps. Thomas A. Stewart And Patricia O'connell. Includes Bibliographical References (pages 281-297) And Index.


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All Books, Arts & Photography, Best Sellers, Business & Money, Business Culture, Communications, Consumer Behavior, Customer Relations, Decision Making, Decision-Making & Problem Solving
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Business, Communications, Consumer Behavior, Customer Relations, Decision Making, Decision-Making & Problem Solving
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