Consumer Behavior

A Game-changing Approach To Marketing, Sales, And Advertising, By Bestselling Author And Renowned Business Thinker Seth Godin Over The Past Quarter Century,...

By Ludwig Von Mises. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Political ScienceHis...

When It Comes To The Way Business Is Carried Out Online, The Earth Beneath Our Feet Is Shifting Right Now--and Shifting Quickly. The One-size-fits-all Appro...

Originally Published During The Depths Of The Great Depression—and Equally Valuable During Booming Economies Or Hard Times—dale Carnegie's Rock-solid, T...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but f...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

Learn how to master the one skill you can’t do without in today’s global economy.As an award-winning author and global business leader, David Livermore ...