Consumer Behavior

Twenty-six Essays In This Volume Showcase The Brilliant Originality And Range Of Economic Thought That Earned Hoover Institution Senior Fellow Gary S. Becke...

Explores The Subtle, Secret Influences That Affect The Decisions We Make--from What We Buy, To The Careers We Choose, To What We Eat.Categories: Medical Boo...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competit...

Influence, the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

Service Design Is A Rapidly Growing Area Of Interest In Design And Business Management. There Are A Lot Of Books On How To Get Started, But This Is The Firs...

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we re so lou...

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference. The Art of Complaining evens the pla...

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everyth...

Working as a correspondent for 20/20 and Good Morning America, John Stossel confronted dozens of scam artists: from hacks who worked out of their basement...

The Definitive Playbook By The Pioneers Of Growth Hacking, One Of The Hottest Business Methodologies In Silicon Valley And Beyond. It Seems Hard To Believe...

The Simple Truths of Service is a customer service classic that will grab your heart and not let go! More than five million people have been touched by thi...

An Evaluation Of The Sources Of Illogical Decisions Explores The Reasons Why Irrational Thought Often Overcomes Level-headed Practices, Offering Insight Int...

Thaler And Sunstein Offer A Groundbreaking Discussion Of How To Apply The Science Of Choice To Nudge People Toward Decisions That Can Improve Their Lives Wi...

'A classic' - Simon Kuper, Financial TimesThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powe...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large sh...

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticat...

Tim Harford. Includes Bibliographical References (p. 253-262) And Index.Categories: Business & Money Marketing & SalesConsumer Behavior

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

By Ludwig Von Mises. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Political ScienceHis...

When It Comes To The Way Business Is Carried Out Online, The Earth Beneath Our Feet Is Shifting Right Now--and Shifting Quickly. The One-size-fits-all Appro...

Originally Published During The Depths Of The Great Depression—and Equally Valuable During Booming Economies Or Hard Times—dale Carnegie's Rock-solid, T...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

At last—the long-awaited complete compendium of tightwad tips for fabulous frugal living!In a newsletter published from May 1990 to December 1996 as well ...