Consumer Behavior

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market you...

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we re so lou...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

Which Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms?...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

Want more clients? Better clients? Here’s how! Complete with worksheets, exercises and all-new examples.Categories: Computers & Technology Web Develop...

Explores The Subtle, Secret Influences That Affect The Decisions We Make--from What We Buy, To The Careers We Choose, To What We Eat.Categories: Medical Boo...

Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our bus...

The Definitive Playbook By The Pioneers Of Growth Hacking, One Of The Hottest Business Methodologies In Silicon Valley And Beyond. It Seems Hard To Believe...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to T...

The Simple Truths of Service is a customer service classic that will grab your heart and not let go! More than five million people have been touched by thi...

The Wall Street Journal Technology Columnist Reveals The Fascinating Story Behind The Misleadingly Simple Phrase Shoppers Take For Granted--arriving Today--...

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality...

Tim Harford. Includes Bibliographical References (p. 253-262) And Index.Categories: Business & Money Marketing & SalesConsumer Behavior

In This Signal Work Of History, Bancroft Prize Winner And Pulitzer Prize Finalist Lizabeth Cohen Shows How The Pursuit Of Prosperity After World War Ii Fuel...

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestsell...

When It Comes To The Way Business Is Carried Out Online, The Earth Beneath Our Feet Is Shifting Right Now--and Shifting Quickly. The One-size-fits-all Appro...

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are mor...

Examines The Rise Of The Niche In Today's Economy, Thanks To A Breakdown In The Barrier Between Supply And Demand And The Increasing Availability Of Everyth...

An Evaluation Of The Sources Of Illogical Decisions Explores The Reasons Why Irrational Thought Often Overcomes Level-headed Practices, Offering Insight Int...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

Talk Triggers Is The Definitive, Practical Guide On How To Use Bold Operational Differentiators To Create Customer Conversations, Written By Best-selling Au...

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticat...

SUVs have taken over America's roads. Ad campaigns promote them as safer and "greener" than ordinary cars and easy to handle in bad weather. But very little...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competit...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears A powerful sequel to Benja...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

David E. Nye. Includes Bibliographical References (p. [265]-323) And Index.Categories: Business & Money Marketing & SalesConsumer Behavior

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person bet...

By Ludwig Von Mises. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Political ScienceHis...

Twenty-six Essays In This Volume Showcase The Brilliant Originality And Range Of Economic Thought That Earned Hoover Institution Senior Fellow Gary S. Becke...

The $12 Million Stuffed Shark delves into the economics and psychology of the contemporary art world – artists, dealers, auction houses, and wealthy coll...

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imag...

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasin...

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In...

Two Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have ...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large sh...

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in the...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

What Is A Market? To Most People It Is A Shopping Center Or An Abstract Space In Which Stock Prices Vary Minutely. In Reality, A Market Is Something Much Mo...

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how t...