Consumer Behavior

At last—the long-awaited complete compendium of tightwad tips for fabulous frugal living!In a newsletter published from May 1990 to December 1996 as well ...

Get Ready To Change The Way You Think About Economics.Categories: Medical Books PsychologyCognitive

Originally Published During The Depths Of The Great Depression—and Equally Valuable During Booming Economies Or Hard Times—dale Carnegie's Rock-solid, T...

As a customer success leader, whose insight do you rely on for success?\Your field is still maturing, yet your profession is one of the fastest growing in t...

From Nobel Prize–winning Economist And New York Times Bestselling Author Robert Shiller, A Groundbreaking Account Of How Stories Help Drive Economic Event...

The Challenges To Humanity Posed By The Digital Future, The First Detailed Examination Of The Unprecedented Form Of Power Called Surveillance Capitalism, An...

The Most Important Assets Of Any Business Are Intangible: Its Company Name, Brands, Symbols, And Slogans, And Their Underlying Associations, Perceived Quali...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but f...

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics b...

Wharton Professor Jonah Berger Draws On His Research To Explain The Six Steps That Make Products Or Ideas Contagious. What Makes Things Popular? If You Said...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research...

This Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...

Conformity Explores The Phenomena Of Social Influences And Their Consequences From A Legal Perspective. Introduction: The Power Of Social Influences -- How ...