Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  1. Home
  2. Advertising
  3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book details

AuthorVaynerchuk, Gary
PublisherHarper Business
Bindinghardcover
PublishedNovember 26, 2013
EditionIllustrated
LanguageEnglish
Pages224
ISBN-10006227306X
ISBN-139780062273062
Weight0.65 lb
Dimensions
H × W × L		 1.0 in × 7.6 in × 9.2 in

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

$7.76 $30.65
Availability:
In stock
SKU:
006227306X-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.  When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to...

Read the full description

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


Browse related categories
Product type:
Book
Publisher
Harper Business
Collections:
Advertising, All Books, Best Sellers, Business & Money, Business Development & Entrepreneurship, Computers & Technology, Customer Relations, E-Commerce, Entrepreneurship, Finance
Tags:
Advertising, Customer Relations, E-Commerce, Entrepreneurship, Finance, General
Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.