Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

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Book details

AuthorSolomon, Michael R.,Polegato, Rosemary,Zaichkowsky, Judith L.
PublisherPearson Education Canada
Bindingpaperback
PublishedFebruary 1, 2013
Edition6
LanguageEnglish
Pages608
ISBN-100132161117
ISBN-139780132161114
Weight2.25 lb
Dimensions
H × W × L		 0.79 in × 8.43 in × 10.71 in

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

$25.97 $103.40
Availability:
In stock
SKU:
0132161117-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Explore the "act of buying" and beyond.

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.


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