Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Categories:
- Business & Money
- Marketing & Sales
- Advertising
- Marketing & Sales
Publisher : Fairchild Books
Author : Hameide, Kaled K.
Language : English
Edition : 1
Published :2011-02-14
Number Of Pages : 304
Binding : Paperback
ISBN-10 : 1563678748
ISBN-13 : 9781563678745
Item weight : 1.65 lb
Dimensions : 0.8 in x 7.3 in x 9 in
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