Retailing

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer...

Introduction: The Land Of Desire And The Culture Of Consumer Capitalism -- I: Strategies Of Enticement. The Dawn Of A Commercial Empire -- Facades Of Color,...

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership m...

Canada's Largest And Most Well-known Department Store, Eaton's Was A Cultural Icon For Generations. With Its Famed Catalogue And Network Of Large Stores Spr...

Get social with the bestselling social media marketing book No person can ignore social media these days―and no business can afford to ignore it either. O...

Sell On Amazon And Make Them Do The Heavy Lifting Selling On Amazon Has Become One Of The Most Popular Ways To Earn Income Online. In Fact, There Are Over 2...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large sh...

One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love w...

Praise for Winning Clients in a Wired World "No matter what your job title, you need to read this book. Your personal productivity will improve, your cust...

This book integrates the concept of design into the existing framework of industrial performance, international trade and comparative advantage in trade and...

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and cha...

Filled with illustrations, this new text presents up-to-date information that interior designers, merchandiser, product developers, retailers, and consumer...

The New York Times Bestseller Sophia Amoruso Spent Her Teens Hitchhiking, Committing Petty Theft, And Dumpster Diving. By Twenty-two, She Had Resigned Herse...

Originally Published During The Depths Of The Great Depression—and Equally Valuable During Booming Economies Or Hard Times—dale Carnegie's Rock-solid, T...

Tony Hsieh--the Widely-admired Ceo Of On-line Shoe Retailer, Zappos--explains How He Created A Unique Culture And Commitment To Service That Aims To Improve...

A #girlboss Is In Charge Of Her Own Life. She Gets What She Wants Because She Works For It. The First Thing Sophia Amoruso Sold Online Wasn't Fashion-it Was...