Praise for Soup

"So often we only concern ourselves with wins and losses. We overlook what is at the core of success, and that is the 'culture' of the team that is created by the leader or leadership group. If you create a culture where all members of the team can thrive and do their jobs effectively, then the score will take care of itself. Jon gives you the recipe of how to create a culture of greatness for your team, organization, or family."
—Mike Smith, Head Coach, The Atlanta Falcons

"In a world where leaders are pulled in a million different directions, Soup reminds us that we must make time to cultivate engaged relationships in order to build a winning organization and team."
—Margaret Kelly, Chief Executive Officer, RE/MAX International Inc.

"A lot of my job as a leader is to help others unleash their gifts and passions. Sometimes these gifts appear to be hidden beneath the surface but with a little heat and care, they bubble up to the surface. That's what you'll find in Soup by Jon Gordon. Told in an entertaining parable form, Soup will help you understand how to nurture the greatness in others so that you can become great as a team."
—Mark Batterson, Lead Pastor of National Community Church and author of Primal

"Jon Gordon continually finds unique and creative ways to reveal the essential components of an efficient organization and always does so with great depth and insight. Soup provides the key ingredients to establishing culture and is another example of how Gordon's writing transcends common thought."
—Sam Presti, Executive Vice President and General Manager, the NBA's Oklahoma City Thunder

"There's a common problem in business today. It's a people problem . . . but maybe not in the way you would think. We spend so much time focusing on the bottom line that many fail to focus on the people who make the bottom line what it is. People matter and how we lead them matters. This is why I recommend Jon Gordon's new book. It provides the recipe for mobilizing and engaging a team."
—Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101