Investigating Communication: An Introduction to Research Methods

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Book details

AuthorBotan, Carl H.,Frey, Lawrence R.,Kreps, Gary L.
PublisherPearson
Bindinghardcover
PublishedNovember 5, 1999
Edition2
LanguageEnglish
Pages514
ISBN-100205198260
ISBN-139780205198269
Weight2.0 lb
Dimensions
H × W × L		 1.2 in × 7.3 in × 9.4 in

Investigating Communication: An Introduction to Research Methods

$24.24 $137.83
Availability:
In stock
SKU:
0205198260-5
Condition
Condition notes

Used book in acceptable condition. Pages and cover may have wear, tears, or stickers. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research...

Read the full description

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.


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