A Manual For Survival And Success That Asks The Most Important Question Today's Leaders, In Any Industry, Can Ask Themselves: What Would Google Do? To Demonstrate How To Emulate Google, Jarvis Lays Out His Laws Of What He Calls The New Google Century, Including Such Insights As: Think Distributed; Become A Platform; Join The Post-scarcity, Open-source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends And Your Best Customers Are Your Partners; Do What You Do Best And Link To The Rest; Get Out Of The Way; Make Mistakes Well; And More. He Applies These Principles Not Just To Emerging Technologies And The Internet, But To Other Industries--telecommunications, Airlines, Television, Government, Healthcare, Education, Journalism, And, Yes, Book Publishing--showing Ultimately What The World Would Look Like If Google Ran It. The Result Will Change The Way Readers Ask Questions And Solve Problems.--from Publisher Description. Google Rules -- New Relationship. Give The People Control And We Will Use It -- Dell Hell -- Your Worst Customer Is Your Best Friend -- Your Best Customer Is Your Partner -- New Architecture. The Link Changes Everything -- Do What You Do Best And Link To The Rest -- Join A Network -- Be A Platform -- Think Distributed -- New Publicness. If You're Not Searchable, You Won't Be Found -- Everybody Needs Googlejuice -- Life Is Public, So Is Business -- Your Customers Are Your Ad Agency -- New Society. Elegant Organization -- New Economy. Small Is The New Big -- The Post-scarcity Economy -- Join The Open-source, Gift Economy -- The Mass Market Is Dead; Long Live The Mass Of Niches -- Google Commodifies Everything -- Welcome To The Google Economy -- New Business Reality. Atoms Are A Drag -- Middlemen Are Doomed -- Free Is A Business Model -- Decide What Business You're In -- New Attitude. There Is An Inverse Relationship Between Control And Trust -- Trust The People -- Listen --^ New Ethic. Make Mistakes Well -- Life Is A Beta -- Be Honest -- Be Transparent -- Collaborate -- Don't Be Evil -- New Speed. Answers Are Instantaneous -- Life Is Live -- Mobs Form In A Flash -- New Imperatives. Beware The Cash Cow In The Coal Mine -- Encourage, Enable, And Protect Innovation -- Simplify, Simplify -- Get Out Of The Way -- If Google Ruled The World -- Media. The Google Times: Newspapers, Post-paper -- Googlewood: Entertainment, Opened Up -- Googlecollins: Killing The Book To Save It -- Advertising. And Now, A Word From Google's Sponsors. -- Retail -- Google Eats: A Business Built On Openness -- Google Shops: A Company Built On People -- Utilities. Google Power & Light: What Google Would Do -- Gt&t: What Google Should Do -- Manufacturing. The Googlemobile: From Secrecy To Sharing -- Google Cola: We're More Than Consumers -- Service. Google Air: A Social Marketplace Of Customers -- Google Real Estate: Information Is Power -- Money. Google Capital: Money Makes Networks --^ The First Bank Of Google: Markets Minus Middlemen -- Public Welfare. St. Google's Hospital: The Benefits Of Publicness -- Google Mutual Insurance: The Business Of Cooperation -- Public Institutions. Google U: Opening Education -- The United States Of Google: Geeks Rule -- Exceptions. Pr And Lawyers: Hopeless -- God And Apple: Beyond Google? -- Generation G. Jeff Jarvis. Includes Index.