The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

  1. Home
  2. Accounting
  3. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Book details

AuthorRies, Al,Ries, Laura
PublisherHarper Business
Bindinghardcover
PublishedMay 11, 2004
Edition1
LanguageEnglish
Pages320
ISBN-100060570148
ISBN-139780060570149
Weight1.35 lb
Dimensions
H × W × L		 1.2 in × 5.5 in × 8.3 in

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

$7.76 $22.07
Availability:
In stock
SKU:
0060570148-3
Condition
Condition notes

Used book in very good condition. Pages and cover are intact, with minor wear. Limited notes or highlighting are possible. CDs and access codes may be missing.

About this book

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But...

Read the full description

What Charles Darwin did for biology, Al and Laura Ries do for branding.


In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.


Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to:



  • Divide and conquer

  • Exploit divergence

  • Use the theories of survival of the firstest and survival of the secondest

  • Harness the power of pruning


Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.


Browse related categories
Product type:
Book
Publisher
Harper Business
Collections:
Accounting, All Books, Arts & Photography, Best Sellers, Bookkeeping, Business & Money, Business Culture, Business Development & Entrepreneurship, Computers & Technology, Creativity
Tags:
Bookkeeping, Business, Creativity, Direct, E-Commerce, Economics
Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.