mcgraw-hill/irwin

This is a book of hypothetical cases written to give students real examples of key finance concepts. Each case contains a strong critical thinking/analyti...

Argenti’s Corporate Communication Was The First Text To Tackle This Subject, And Now In Its Fourth Edition, It Remains The Most Comprehensive Book In Th...

The best-selling Fundamentals of Corporate Finance (FCF) is written with one strongly held principle– that corporate finance should be developed and taug...

The best-selling Fundamentals of Corporate Finance (FCF) is written with one strongly held principle– that corporate finance should be developed and taugh...

Bodie, Kane, And Marcus' Investments Sets The Standard For Graduate/mba Investments Textbooks. It Blends Practical And Theoretical Coverage, While Maintaini...

This Book Provides Process Costing; Activity-based Costing; Cost-volume-profit; Inventory; Balanced Scorecard; Overhead Application And Analysis; Budgeting;...

With two distinct objectives, this text’s approach to managerial economics takes models from recent economics research and applies the research to the int...

this Text Was The First To Integrate The Partnerships/relationship Theme In The Selling Course. This Theme Was Expanded And Elaborated Upon In The Third Edi...

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizi...

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology ...