Customer Relations

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large sh...

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in the...

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a busin...

"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and informatio...

Becoming Preferred will teach you how to identify market stresses and create "Distinctive Value" using the five customer values. Individuals and organizatio...

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how t...

Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits...

The market-leader,Customer Service: A Practical Approach, goes beyond providing reasons why customer service is important to defining proven methods for cre...

A guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented...