While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 100% pure. The ideas behind the campaign should have been credited to the junior guys, not to the high profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule; it was everything a vodka bottle cannotâmust absolutely notâbe. The design, however, won the award for the year's best American design and a Madison Avenue ad agency took the credit. The Swedish vodka in the ugly bottle made a chance debut at Studio 54 and soon became a huge success. Every ad agency involved claimed the triumph for themselvesâespecially those that initially rejected the winning designs. When Vin & Spiritsâthe state owned producer of Absolutâdiscovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to halt its publication. The book, however, became an instant bestseller in Sweden and won the prize for "Best Journalism of the Year."
Author Biography: Carl Hamilton is one of Sweden's original literary voices. He is a television host of the critically acclaimed show Dilemma, a political commentator, and a columnist for Scandinavia's largest popular newspaper Aftonbladet. He lives in Stockholm, Sweden.
Categories:
- Education & Teaching
- Schools & Teaching
- Certification & Development
- Schools & Teaching
Publisher : Texere
Author : Hamilton, Carl
Language : English
Edition : 1
Published :2000-10-26
Number Of Pages : 312
Binding : hardcover
ISBN-10 : 1587990024
ISBN-13 : 9781587990021
Item weight : 1.3 lb
Dimensions : 1.4 in x 6.1 in x 9.1 in
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