Book details

Details for Espn
AuthorEvey, Stuart
PublisherTriumph Books
Bindinghardcover
PublishedAugust 7, 2004
EditionFirst Edition
LanguageEnglish
Pages256
ISBN-101572436719
ISBN-139781572436718
Weight1.2 lb
Dimensions
H × W × L
1.1 in × 6.0 in × 9.0 in

Espn

$5.47 $21.80
Availability:
In stock
SKU:
1572436719-4
Condition
Condition notes

Used book in good condition. Pages and cover are intact, with signs of use. Notes or highlighting are possible. CDs and access codes may be missing.

About this book

Boasting four sports channels with more than 200 million viewers worldwide, a sports magazine with a circulation of more than 2 million, a network of radio stations, and a successful chain of theme restaurants -- to say nothing of an estimated net worth of $15 billion -- ESPN is a veritable media empire. It is one of the most instantly recognizable brands in the world. But in 1978, when Stuart Evey, then a top executive for Getty Oil, heard the...

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Boasting four sports channels with more than 200 million viewers worldwide, a sports magazine with a circulation of more than 2 million, a network of radio stations, and a successful chain of theme restaurants -- to say nothing of an estimated net worth of $15 billion -- ESPN is a veritable media empire. It is one of the most instantly recognizable brands in the world. But in 1978, when Stuart Evey, then a top executive for Getty Oil, heard the pitch for funding a new cable network from Bill Rasmussen, a former play-by-play announcer for a minor league hockey team, he had good reason to be skeptical. An all-sports network whose programming would consist of events like slow-pitch softball, Australian-rules football, and day-old college basketball games that couldn't make it on to the major networks? It shouldn't have been a tough call: eight other companies had already said no.


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