Marketing Led - Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace.

Book details

Details for Marketing Led - Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace.
AuthorSirsi, Ajay K.
PublisherTrafford
Bindingpaperback
PublishedFebruary 4, 2005
EditionIllustrated
LanguageEnglish
Pages170
ISBN-101412021782
ISBN-139781412021784
Weight0.86 lb
Dimensions
H × W × L
0.5 in × 7.5 in × 9.25 in

Marketing Led - Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace.

$12.76 $35.73
Availability:
In stock
SKU:
1412021782-3
Condition
Condition notes

Used book in very good condition. Pages and cover are intact, with minor wear. Limited notes or highlighting are possible. CDs and access codes may be missing.

About this book

Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How...

Read the full description

Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.


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