Grewal/Levy was designed for todayâs changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketerâs create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babsonâs reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Categories:
- Business & Money
- Marketing & Sales
- Marketing
- General
- Marketing
- Marketing & Sales
Publisher : McGraw-Hill Ryerson
Author : Grewal, Dhruv,Levy, Michael,Lichti, Shirley,Persaud, Ajax
Language : English
Edition : 3
Published :2015-02-19
Number Of Pages : 688
Binding : hardcover
ISBN-10 : 1259030652
ISBN-13 : 9781259030659
Item weight : 3.35 lb
Dimensions : 1.1 in x 8.74 in x 11.34 in
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.