This All-in-one Resource Covers All The Traditional Elements Of Fundraising--including Annual Giving, Major Gifts And Planned Giving, Corporate And Foundation Relations, Prospect Research And Management, And Fundraising Literature And Promotions--as Well As Current Issues Such As Gift Administration, Technology, And The Use Of Consultants And Paid Solicitors In The Solicitation Process--publisher Website (april 2007). Pt. 1. Planning And Implementing Your Fundraising Program -- 1. Tracing Philanthropy's Origins And Defining Fundraising Basics -- 2. Choosing A Campaign Model -- 3. Building And Stating The Case For Support -- 4. Defining Roles Of Leaders And Top Volunteers In Fundraising -- 5. Recruiting, Educating, And Motivating Volunteers -- 6. Coordinating The Campaign Structure And Solicitation Process -- 7. Establishing The Campaign Timeline -- 8. Constructing And Using The Standards-of-giving Chart -- 9. Laying The Foundation : Building The Annual Fund / Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig -- 10. Identifying, Researching, And Rating Individuals As Major Gift Prospects -- 11. Cultivating And Soliciting Major Gift Prospects -- 12. Developing And Marketing A Planned Giving Program / Alan M. Spears -- 13. Structuring Planned Gifts / Alan M. Spears -- 14. Building Lasting Relationships And Developing Lead Gifts / Rodney P. Kirsch, Martin W. Shell --^ 15. Approaching Corporations And Foundations -- 16. Promoting The Campaign -- 17. Testing Fundraising Potential And Assessing Programs -- 18. Using Paid Solicitors And Consultants -- 19. Applying Technology To Fundraising / Kent E. Dove, William V. West -- 20. Providing Accountability And Expressing Appreciation -- 21. Concluding The Campaign And Building On The Momentum -- Pt. 2. The Fundraising Resource Guide -- 1. Mission Statements -- 2. Strategic Plan -- 3. Strategic Plan Progress Report -- 4. Case Statements -- 5. Case Statements With Companion Pieces -- 6. Short-form Case Statements -- 7. Market Survey Materials -- 8. Volunteer's Job Description -- 9. Annual Campaign Volunteer's Kit -- 10. Capital Campaign Volunteer's Kit -- 11. Annual Campaign Plan -- 12. Capital Campaign Plan -- 13. Direct-mail Solicitation Letters : Sequential Annual Mailings -- 14. Direct-mail Solicitation With Insert -- 15. Telemarketing Scripts --^ 16. Membership Club, Donor Club, And Giving Society Brochures -- 17. Special-events Planning Checklists -- 18. Nonprofit Key Word Search -- 19. Gift Agreement Templates -- 20. Rules Regarding Income Tax Charitable Deductions -- 21. Templates For Drafting Trusts -- 22. Letter Proposal -- 23. Full Proposal -- 24. Monthly Financial Report -- 25. Newsletters -- 26. Pledge Forms -- 27. Letterhead And Envelopes -- 28. Public Announcement Event Initiation And Program -- 29. Program Assessment -- 30. Gift Receipt Templates -- 31. Stewardship Program And The University Of Florida -- 32. Post-campaign Assessment, Annual Campaign -- 33. Post-campaign Assessment, Capital Campaign -- 34. Final Report, Annual Campaign -- 35. Final Report, Capital Campaign. Kent E. Dove. Includes Bibliographical References (p. 949-953) And Index.