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Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical abou...
Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
Marr, Bernard
paperback , 2017
$14.97
$29.99
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Foreword By Steven Pinker Blending The Informed Analysis Of The Signal And The Noise With The Instructive Iconoclasm Of Think Like A Freak, A Fascinating, I...
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Stephens-Davidowitz, Seth
Paperback , 2018
$8.24
$18.99
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Product Description With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-bas...
From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era
Hassler, Marco
Hardcover , 2021
$39.76
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The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously ga...
What Stays in Vegas: The World of Personal Data-Lifeblood of Big Business-and the End of Privacy as We Know It
Tanner, Adam
Paperback , 2016
$10.76
$16.99
Showing 1-6 of 6 Results