Guolla/belch Advertising And Promotion: An Imc Perspective Provides Students With A Basis For Understanding The Marketing Communications Process, How It Influences Consumer Decision Making, And How To Develop Promotional Strategies. Utilizing A Decision Oriented Framework, The Sixth Canadian Edition Offers Current Canadian Examples And Data, An Increased Focus On Social Media And Mobile Technology, Current Theory, And Visual Balance Through Numerous Figures And Exhibits.
Categories:
- Business & Money
- Marketing & Sales
- Advertising
- Marketing & Sales
Publisher : McGraw Hill Ryerson
Author : Guolla, Michael,Belch, George,Belch, Michael
Language : English
Edition : 6
Published :2017-02-21
Number Of Pages : 608
Binding : paperback
ISBN-10 : 1259272303
ISBN-13 : 9781259272301
Item weight : 2.65 lb
Dimensions : 0.87 in x 8.5 in x 11.02 in
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