Praised For Enjoyable Writing, Practical Suggestions, And Scientifically Documented Material, Previous Editions Of This Title Have Been Widely Read By Business Professionals, Fundraisers, And Those Interested In Psychology. This New Edition Includes More Firsthand Accounts Of How Principles Presented In The Book Apply To Personal Lives; Updated Coverage Of Popular Culture And New Technology; And More On How Compliance Principles Work In Other Cultures.--from Publisher Description. Preface -- Introduction -- Chapter 1. Weapons Of Influence -- Click, Whirr -- Betting The Shortcut Odds -- The Profiteers -- Jujitsu -- Summary -- Study Questions -- Chapter 2. Reciprocation: The Old Give And Take ... And Take -- How The Rule Works -- The Rule Is Overpowering -- Politics -- The Not-so-free Sample -- The Rule Enforces Uninvited Debts -- The Rule Can Trigger Unequal Exchanges -- Reciprocal Concessions -- Rejection-then-retreat -- Reciprocal Concessions, Perceptual Contrast, And The Watergate Mystery -- Damned If You Do, Damned If You Don't -- Here's My Blood, And Do Call Again -- The Sweet, Secret Side Effects -- Responsibility -- Satisfaction -- Defense -- Rejecting The Rule -- Smoking Out The Enemy -- Summary -- Study Questions -- Chapter 3. Commitment And Consistency: Hobgoblins Of The Mind -- Whirring Along -- The Quick Fix -- The Foolish Fortress -- Seek And Hide -- Commitment Is The Key -- Hearts And Minds -- The Magic Act -- The Public Eye -- The Effort Extra -- The Inner Choice -- Growing Legs To Stand On -- Standing Up For The Public Good -- Defense -- Stomach Signs -- Heart-of-hearts Signs -- Special Vulnerabilities -- Summary -- Study Questions -- Chapter 4. Social Proof: Truths Are Us -- The Principle Of Social Proof -- People Power -- After The Deluge -- Cause Of Death: Uncertain(ty) -- A Scientific Approach -- Devictimizing Yourself -- Monkey Me, Monkey Do -- Monkey Die -- Monkey Island -- Defense -- Sabotage -- Looking Up -- Summary -- Study Questions. Chapter 5. Liking: The Friendly Thief -- Making Friends To Influence People -- Why Do I Like You? Let Me List The Reasons -- Physical Attractiveness -- Similarity -- Compliments -- Contact And Cooperation -- Off To Camp -- Back To School -- Conditioning And Association -- Does The Name Pavlov Ring A Bell? -- From The News And Weather To The Sports -- Defense -- Summary -- Study Questions -- Chapter 6. Authority: Directed Deference -- The Power Of Authority Pressure -- The Allures And Dangers Of Blind Obedience -- Connotation Not Content -- Titles -- Clothes -- Trappings -- Defense -- Authoritative Authority -- Sly Sincerity -- Summary -- Study Questions -- Chapter 7. Scarcity: The Rule Of The Few -- Less Is Best And Loss Is Worst -- Limited Numbers -- Time Limits -- Psychological Reactance -- Adult Reactance: Love, Guns, And Suds --censorship -- Optimal Conditions -- New Scarcity: Costlier Cookies And Civil Conflict -- Competition For Scarce Resources: Foolish Fury -- Defense -- Summary -- Study Questions -- Chapter 8. Instant Influence: Primitive Consent For An Automatic Age -- Primitive Automaticity -- Modern Automaticity -- Shortcuts Shall Be Sacred -- Summary -- Study Questions -- References -- Index -- Credits. Robert B. Cialdini. Includes Bibliographical References (p. 235-253) And Index.

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