Product Description
Emphasis on Strategic Management/Planning Approach. Case comprehensive. Long history of success in the U.S. and in Canada. McCarthy was the first Marketer to develop the "4 P's". Comprehensive coverage of key concepts. Marketing Demos, illustrating Canadian companies and current marketing practices. Integrated coverage of International Marketing, environmental issues, and ethics. Integrated coverage of the internet (Internet Insites). Inclusion of frameworks, models, classification systems, and how-to-do-it techniques.
About the Author
Ken Wong is a faculty member at Queen’s School of Business, where he has held both teaching and administrative positions. In his last administrative assignment, he was a principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program, the MBA for Science & Technology, has itself been a cover feature: it was named Canada’s Number One MBA in Canadian Business’ annual ratings in five of its first seven years of operation and was rated by Business Week as #2 among non-US MBAs in their 2002 survey) As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. In 1998 Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Carleton University, Radcliffe College and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta. He is the coauthor of “Basic Marketing”, one of the leading introductory marketing textbooks in Canada. Ken is a frequent speaker and facilitator in conferences and executive development programs around the world. His corporate clients have included: 3M Canada; Alcan; Accelio; Accenture; AT&T (Canada); BC Hydro; Bell Canada; Campbell’s Soup (Canada); Canada Post; TD-Canada Trust; Cara; Cartier Partners; Central Park Lodges; Credit Union Central (Alberta); Credit Union Central (BC); Coast Spas; COGECO; The Co-operators; Dalsa; Dillon Consulting; Dupont; Eagle Human Resources; Empire Financial Group; Equifax Canada; Falconbridge Mines; Farmer’s Credit Canada (FCC); Frito-Lay; General Accident Insurance; General Mills; H.Y. Louie (London Drugs and IGA); Hummingbird; Humpty Dumpty; IFIC; Interac; Jannsen-Ortho; The Johnson Group; Lombard Insurance; Mattel; McCain’s; Mountain Equipment Coop; Microsoft; PBB Global Logistics; Red Lobster; RLG International, Rohm & Haas; Royal-SunAlliance; SaskTel; Scott Paper; St.Joseph’s Printing; Sonoco Products Company; Starbuck’s; Telus; and, Texec. He has also served a variety of public agencies and associations including: Canada Customs and Revenue Agency (CCRA); Canadian Advanced Technology Managers (CATM); Canadian Professional Sales Association; Canadian Poultry and Egg Processors (CPEPC); Canada Mortgage & Housing (CMHC); Communications Canada (CCMD); New Brunswick Department of Economic Development & Tourism; Credit Union Central of Saskatchewan; Canadian Urban Transit Association; Canadian Association of Chemical Distributors (CACD); Canadian Council of Grocery Distributors; Hostex; National Association of Printers & Lithographers; Electro Federeation; North American State & Provincial Lottery Association; Ontario Dairy Council; Attorney General (Ontario); Province of Nova Scotia; Saskatchewan Wheat Pool; and, the North York Board of Education. As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has written for Marketing magazine, the Financial Post and the National Post. His current research focuses on devices that assist organizations in becoming more “market-oriented” and in enh

Categories:

• Business & Money
  
  
  • Marketing & Sales
    
    
    • Marketing
      • Global