In The Knowledge Economy, A Company's Success Rests As Much On Its Ability To Measure The Performance Of Its Intangible Assets (such As Customer Relationships, Internal Business Processes, And Employee Learning) As On Its Aptitude For Monitoring Traditional Financial Measures. Yet The Tasks Of Evaluating The Latest Performance Measures And Aligning Your Corporate Strategy Accordingly Pose Serious Challenges To Managers Who Must Balance Daily Business Demands With Long-term Strategic Goals. The Works Collected In This Volume - Including Three Seminal Articles On The Balanced Scorecard By Kaplan And Norton - Address These Challenges, Offering Insights From Such Leading Thinkers As Peter Drucker, As Well As Practical Guidance For Developing Today's Relevant Measures.--jacket. The Information Executives Truly Need / Peter F. Drucker -- The Performance Measurement Manifesto / Robert G. Eccles -- Tapping The Full Potential Of Abc / Joseph A. Ness And Thomas G. Cucuzza -- How High Is Your Return On Management? / Robert Simons And Antonio Dávila -- How The Right Measures Help Teams Excel / Christopher Meyer -- The Balanced Scorecard - Measures That Drive Performance / Robert S. Kaplan And David P. Norton -- Putting The Balanced Scorecard To Work / Robert S. Kaplan And David P. Norton -- Using The Balanced Scorecard As A Strategic Management System / Robert S. Kaplan And David P. Norton. Articles Reprinted From Harvard Business Review. Includes Bibliographical References And Index.