This book offers a radically different approach from the clever, but overly simplistic and often misleading formulas for success offered by most self-help business literature. The authors believe that in today's turbulent competitive environment it is better to embrace uncertainity and set more realistic expectations, while creating greater flexibility to adapt to ever-changing situations.


About the Author

Phillip G. Clampitt, Ph.D., is a Professor of Corporate Communication at the University of Wisconsin-Green Bay and a communications consultant to service and manufacturing organizations.

Robert J. DeKoch is the Chief Operating Officer with the Boldt Company. His career has spanned numerous manufacturing industries where he has held management positions in manufacturing, engineering, and research.