Business & Money

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slog...

Laton Mccartney. Includes Index. Bibliography: P. 240-257. Library Journal Best BooksCategories: Literature & Fiction Essays & CorrespondenceEssays ...

The Kirkpatrick Model For Evaluating Training Programs Is The Most Widely Used Approach In The Corporate, Government, And Academic Worlds. First Developed I...

In today's fast-paced, multi-tasking work environments, successful communication means more than getting the message across: it means getting noticed and ge...

Balancing solid research with engaging examples, Lefrancois chronicles the physical, social, and cognitive growth and change that takes place during each of...

Managing and Organizations is a comprehensive, engaging, and accessible textbook that brings the most recent theoretical developments to bear on management ...

Thomas J. Watson, Jr. And Peter Petre. Bibliography: P. 450-451. Library Journal Best BooksCategories: Business & Money Biography & HistoryCompany P...

from The Best-selling Author Of the Rise Of The Creative Class, A Brilliant New Book On The Surprising Importance Of Place, With Advice On How To Find The...

Note: If You Are Purchasing An Electronic Version, Mybuslawlab Does Not Come Automatically Packaged With It. To Purchase Mybuslawlab, Please Visit Http://ww...

How dare you manage? These words are often on the tip of Nick Forrest's tongue as he consults for CEOs and other senior managers. Why? Because rare is the ...

Establish the terms and conditions of a "Leadership Contract" to ensure the success of your company Recent studies show that only 7 percent of employees ha...

The Author Of The National Bestseller Apocalypse Never Examines The Problems Plaguing America's Most Liberal Cities. San Francisco Was Once Widely Viewed As...

A colossal cheat sheet for your post-college years, answering all the needs of the modern woman—from mastering money to placating overly anxious parents, ...

A practical plan for the millions of people in their fifties and sixties who find themselves out of work, unable to find a job, and financially incapable o...

Years Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its...

Managing an advertising agency in today’s environment is a challenge. Market saturation, the decreasing effectiveness of traditional advertising, an ever ...

"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies fo...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. ...

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-wo...

Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift ...

The Classic On The Universal Laws Of Business Success, Completely Revised And Updated For Today's Leaders. Completely Rewritten For Today's Business World, ...

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bern...

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competit...

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challe...

Every Company Needs A Unique And Insightful Corporate Theory To Sustain Value-creating Growth. Such A Theory, If Done Right, Should Help Guide Decisions Abo...

Here is the riveting story of how a second-rate newspaper rose to national greatness, only to become a casualty of war-a civil war within the family that ow...

There Are Few Industrialists In History Who Could Match Elon Musk's Relentless Drive And Ingenious Vision. A Modern Alloy Of Thomas Edison, Henry Ford, Howa...

Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management ski...

The unrelenting pace of business in modern organizations places constant pressure on employees, challenging the physical and emotional resources of both sta...

Simplify, demystify and shift thinking around assessment for elementary students.Talk About Assessment is an all-in-one solution for your assessment needs f...

Performance appraisals are used in the overwhelming majority of workplaces. Yet, most organizations that use appraisal--and a similar percentage of givers a...

Part One. Bridging Gaps : Setting The Stage For Understanding Human Nature -- Toward A Unified Understanding Of Human Nature -- How The Modern Human Mind Ev...

'Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Roth...

Written In Accessible, Nontechnical Language, This Book's Twenty-three Essays Provide Invaluable Conservation Guidelines For A Variety Of Materials And Medi...

Looks At The Causes And Impact Of The Great Famines In Nineteenth Century IrelandCategories: Science & Math Nature & Ecology EnvironmentNatural Disa...

The Bubble and the Bear recounts the dramatic rise and fall in Nortel stock value and tracks its devastating effects on personal savings and investments in ...

When A Business Strategy Is So New In Design, A New Word Must Be Coined To Capture Its Value. Such Is The Case With Co-opetition, A Method That Goes Beyond ...

Dangerous Company is the never-before-told story of the powerful and secretive consulting elite, firms such as McKinsey & Company, Bain, the Boston Cons...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo...

Thought provoking - Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This g...

Anne Kingston. Includes Bibliographical References And Index.Categories: Politics & Social Sciences Politics & Government Elections & Political ...

Inside Apple: How America's Most Admired--and Secretive--Company Really WorksCategories: Computers & TechnologyMobile Phones, Tablets & E-Readers

In Today's World Of High Stress And Limitless Choices, The Pressure To Give In And Say Yes Grows Ever Greater, Producing Overload And Overwork And Eroding E...

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campa...

To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rew...

The New York Times bestselling author of The Element gives readers an inspirational and practical guide to self-improvement, happiness, creativity, and per...

"...fascinating. Like Malcolm Gladwell on speed." ―THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world w...

First Published In 1923, Reminiscences Of A Stock Operator Is The Fictionalized Biography Of Jesse Livermore, One Of The Greatest Speculators Ever. Reminisc...