No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
Categories:
- Arts & Photography
- Graphic Design
- Commercial
- Advertising
- Commercial
- Graphic Design
Publisher : Rotovision
Author : Dzamic, Lazar
Language : English
Edition : First Edition
Published :1999-12-30
Number Of Pages : 160
Binding : paperback
ISBN-10 : 2880465664
ISBN-13 : 9782880465667
Item weight : 2.55 lb
Dimensions : 0.7 in x 9.04 in x 12.18 in
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